We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Dinara Baizakova

Several values are deeply important to me, but if I had to choose, integrity stands out as the most crucial. I believe in being straightforward and expect the same honesty from others. This approach helps eliminate confusion and fosters trust, which is essential in both personal and professional relationships. Another vital value for me is courage. Moving to the USA on my own was a monumental decision that required a significant amount of bravery. This experience taught me the importance of taking bold steps and facing challenges head-on, a principle I now apply in my business and artistic endeavors. Read more>>

Sabrina Sloan | Licensed cosmetologist and certified master Spray Tan artist

What matters most to me is that I am providing each of my clients with the best service, experience, products, knowledge, and environment that I can. It’s my job to make each client feel extremely comfortable , safe and confident the entire time they are in My studio. I value each clients opinion of my service and their experience, because they are truly what matters! Read more>>

Bryttani Ford | Wire Wrapping Artist

Authenticity matters most to me because that is a representation of who I am and my business. Showing up as yourself allows others to feel comfortable being who they are. Read more>>

Allie Wilson | Youth Instructor & Co-Founder of JKW Innovations LLC

One of the most significant values that guides both my personal and professional life is empathy. In my view, empathy is not just a value, but a cornerstone for building meaningful relationships and fostering a compassionate community. When you own a business, especially one focused on education and personal development, your principles naturally fuse into every aspect of the organization. These values shape your priorities, influence your decisions, and ultimately measure your success. Read more>>