We asked experts from a broad range of industries to open up to us about things they know about their industry but that we probably don’t and we’ve shared some of those responses below.

Alan De La Cruz | Audiovisual Producer

Audiovisual production is such a time and work demanding industry it is not for everybody. Therefore, it’s way more difficult than most of people may think. Even though it might seem cool to be on a set working with actors and models, creating the ads for all the important companies that you see everywhere, being paid for taking pictures, etc, the work is very complex. There are many specific jobs that need to be done and, as a producer, you have to make sure not only they don’t interfere with eachother, but that everything willl run in harmony. When you take your camera and are ready to shoot, it’s thanks to tons of jobe done days and many times weeks after. Read more>>

SunCoast Market Co-op Imperial Beach, CA | Shannon Ratliff, Owner

Many people don’t realize the vast benefits of having grocery stores in your own neighborhood. When more grocery stores open close to your home, not only do you gain access to more healthy foods, you also gain more local jobs, more money in your local economy, a greater sense of community, you gain back the time you spent driving out of town, and in the case of cooperatives–you gain a store that truly cares about the neighborhood. That’s because it actually is owned by hundreds of people that live there. Read more>>

Casey Parlett | Performance & Nutrition Specialist / DBC Fitness San Diego Co-Owner

Put simply, all trainers are not created equal. In the fitness industry especially the training world you get what you pay for. If you pay for a $25 trainer you will get a trainer that is worth $25 If you pay for a $150 trainer you will get a trainer that is worth $150. Your health, fitness, and longevity deserve a high quality professional. Paying for this up front will save you a potential lifetime of dealing with nagging injuries that the $25 trainer caused. Read more>>