There is a wealth of academic research that suggests that differences in risk appetite are at the heart of differences in career and business trajectories. We wanted to go beyond the theory and ask real people from the community about their perspectives and experiences with risk and risk taking.

Alex McGinness | Brand & Web Designer

For me, taking risks has been how I’ve discovered my passion. I always had a feeling I was destined to do something outside of the norm, but it took a long time to figure out what. Finding my career was a long windy path. I started in college by getting a degree in human biology and quickly realized that the field wasn’t for me.  Read more>>

Rae Okino | Musician, Artist & Creative Director

We are all faced with moments in life where a risk presents itself, everything in our gut says do it. AND then the nerves kick in, the overthinking mind, full of thoughts that aren’t even our own original thoughts, I often think of risks like a cliff jump and metaphorically a swan is always there to catch me. Read more>>

Cooly Music | Guitarist

The unknown. We as humans want to be in control of every situation or direction that live takes us. As a musician/ artist, it is harder once you define what you success is and how life sometimes has another set of rules that you have to play by and eventually you get there. Read more>>

Genevieve Andre de la Porte | Founder & CEO

I live by the saying “You gotta risk it to get the biscuit” and that nothing in the world worth having ever comes easy. Some take risks because we have nothing to lose. Some take risks because we have everything to lose. Either way, we take risks because of something we strive to gain. Read more>>

Jennifer Coburn | author, publicist

I have taken some pretty big risks, but only realize that they were risky — some might say reckless — in hindsight. I moved to San Diego in 1988 with $40 and no job. I desperately wanted to work at Planned Parenthood and gave up other opportunities to do so. I also bought a house with a guy I was dating after only six weeks. (We’re celebrating our 30 anniversary together this year.) Read more>>

Quazon Tidwell | 360 Artist and Clothing Designer.

The word “risk” was a scary word to me because I am not able to predict a definite outcome when risk are taken. Within all the risk I have take in life and business I have learned some valuable lessons. Those lessons are as follows… Read more>>

Terry Ross | Film Director and Acting Coach

Much to the consternation of many family and friends, most of my career and life choices have been all about risk – and thankfully most of the risk taking has led positively to where I currently am in my life and in my career. When I was acting, life was pretty much all about risk – both on stage and off – one never knew where the next job was coming from, how to support oneself while acting – it requires faith, perseverance and risk to keep going. Read more>>