We had the good fortune of connecting with Zarina Aure and we’ve shared our conversation below.

Hi Zarina, what do you want your legacy to be?
The one thing I want people to remember about me is how truly genuine and transparent I am as a person and as I created my brand. When I launched Zentella, I wasn’t focused on the amount of orders I would be getting. I was focused on the little details like making sure everyone gets a handwritten note on how much I appreciate them and how thankful I am. So, I ended up selling out on pre-orders in less than 48 hours and had 700+ notes to write all by myself! I did not expect it to get the traction that it did so I was unprepared, in complete panic mode, thinking I was just going to write cute notes and package for 30-50 people. I had nobody to help me in that moment so I immediately called my mom and we started handwriting notes to everyone, making sure to mention their names and make it as personalized as possible. It was intense! Every time I wrote one of the order notes, I would spend so much time on it because I’d start having mini conversations and ramble a little bit. My mom had to remind me that getting the orders shipped asap was just as important as the cute details! Yes I could’ve pre-printed the notes at the time, but I just wanted everyone who supported on my very first launch to feel that I am personally thanking them myself! I was doing all of this while answering emails, chatting with those who wanted to privately message me and get to know my vision. It was overwhelming at one point because I wasn’t prepared and did not expect my launch to get the attention it did, but I LOVED everyone I met during those two days! I loved hearing everyone’s story, their skin care struggles, and success. I stayed up all night trying to get back to everyone and genuinely loved every minute of it. There are so many kind people, I thought to myself! No matter how far my brand goes, I will always find a way to make sure every person feels like their packages were sent with love from a real, genuine human instead of a robot/computer! ♡

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I started the brand “ZENTELLA” 2 years ago and put all of my savings into creating my first product: “The Herbalist Sheet Mask”. A backstory: I struggled with acne since I was 9 years old, growing up in the warm and humid climate of the Philippines. I moved to the USA right before I turned 12 and tried to get prescription medications from dermatologists. Sadly, none could fix my skin. I had to learn what ingredients triggered breakouts and reactions on my sensitive skin all on my own using trial and error for years! After lots of research, I came across Korean skin care and decided to try it. I was able to learn a great deal of tips and tricks from skin care forums I participated in, and eventually found a temporary routine to fix my combo skin in the meantime. It wasn’t perfect, but it helped me so much! I felt more confident and was able to go outside without covering my face with concealer. I wanted more progress, but it was hard to find products with the exact ingredients I needed AND ingredients I didn’t want. Because of this, I decided to gather all my savings to create this company in 2018, and come up with my own skin care line containing ingredients I loved, while taking out ingredients that caused triggers for my skin and others. I not only took information and research from my own skin, but listened to both friends and others’ shared experiences online. I figured it would be more personal this way, unlike big companies that just push out anything that will sell. I took notes on what people look for in a product and what they usually avoid. I listened to how much people wanted sustainable skin care and whether people prefer sticky serums or watery serums. I did SO many Q&A’s! I also started doing comparisons and curated routines for my friends to see what products worked for their different skin types. This helped me learn so much and I was able to dig deeper into the world of Korean skin care while many were seeing big results as it became more popular through the years! I worked with the manufacturers and edited my product’s formula many, many times until I got as close to what I wanted as possible. I was SUCH an annoying client! I kept asking them to revise, take off, add in all these ingredients. I wouldn’t give them the go until it was the exact order i wanted as well (for potency). I had SO many requests. I’m no chemist, but I demanded what everyone wanted based on my research. It cost me a lot of money, but this is my baby and I wanted her to be everything everyone has looked for in a product! -Why a sheet mask? It was a perfect “first product” for me because it isn’t a high-commitment product. Everyone can try it once and not have to spend 30 dollars on something that might not even work for them, because every skin is different! It is a win-win for everyone, and a good introduction into Korean skin care! The results can also show me if the base formula is great, and what products I can formulate next and build after this one! So far, I’ve gotten amazing feedback and helped so many people with their skin issues. It feels SO good to hear people’s feedback! It makes me feel so accomplished! I know I have a long way to go growing this brand, but so far, I’m just happy that people see my genuine intentions with it!

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
In Las Vegas, I would take my best friend to the best sushi spots! Tiger Sugar also opened up so we would probably get some of that everyday. We are both huge dessert fans so we would go to “What’s Crepe” for amazing crepes and teas, then check out China Fresh the next day for some high quality jasmine milk tea with THE BEST cream cheese topper! Sounds weird for some, but every person I have introduced that to says it’s a game changer! When we aren’t being foodies, we would probably hang out and do the water sports at Lake Las Vegas! It is so relaxing there. There’s a lake bouncy obstacle course for big groups as well! I forgot the name, but there is a vintage book store next to a protein bowl place that I know of. I know we would spend hours there! These are the ones off the top of my head, but I can definitely create a huge itinerary for whoever is up for it!

Who else deserves some credit and recognition?
BIG shout out to my mom! Growing up, I have always taken crazy risks and mom knew if I wanted something, I would GO GO GO for it! She could have easily stopped me and turned on me for never listening, but she supported EVERY.SINGLE,TIME! She always listened and understood even when it meant me not taking her (smarter) advice. I love her so, so much… It has always been her and I. That’s my best friend♡

Website: Zentella.co
Instagram: zvrinaa
Twitter: zvrina

Image Credits
It wasn’t letting me upload the photos here so I will be sending the photos to Emily’s email 🙂 Thank you!