We had the good fortune of connecting with Aubrey Beckman and we’ve shared our conversation below.

Hi Aubrey, is there something that you feel is most responsible for your success?
I believe that the most important factor behind success at Heritage, is truly my passion. Being passionate about your career and your livelihood makes it that much easier to go to work everyday!

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Heritage & Co. Dessert and Design is unique compared to a traditional dessert shop or bakery. Every cake we sell is custom to our clients, whether that is through customization through flavor or design, cakes big or small are customizable since we do not have a storefront. What we specialize in is design, we take customers theme, color scheme, designs, inspirations and other elements into account when creating something unique and one of a kind for their event. I think that allows customers to see outside the box of what has already been done when we can bring in custom piped lace from their dress, color elements from their day or combine with floral accents already being used to create a look that complements their overall design. I think for weddings especially a lot has already been done or replicated, at the least, I think it’s important to see their overall vision and pull from inspiration instead of duplication. I believe that each and every client is so unique so for me it’s so much more fun when I can create in just the same way, I know it’s not for everyone, but I think it’s so vital in creating a unique brand and story!

Any great local spots you’d like to shoutout?
San Diego is such a fun city in the sense that there is so much variety. I can never pick a specific place because it’s always fun to try something new! San Diego is filled with so many small businesses and finding little hidden gems around every corner is the best part! I always think Little Italy is a must as it has evolved so much over the last few years, but to me hopping around each beach town for restaurants, shops etc. and supporting local is what I always strive to do, especially as a small business owner myself. I feel like seeing the city first hand through small businesses also creates the best unique experiences and memories!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Heritage Desserts all began from my upbringing, my heritage. I believe that so many family members and traditions played a role in my passion and desire to choose baking as a career. Since a young age, I always knew this is what I wanted to do, whether it was my mom or grandma baking and allowing me to help, being ok with the constant messes and mistakes I made in the kitchen, to cake classes my mom continually took me to even though it wasn’t her “thing”. My family’s traditions and some of my favorite conversations and memories were shared at the table. Dessert was always an extension of our meal, my dad grew up that way and the tradition continued, I fondly remember enjoying a tall glass of milk and cookies with him or a bowl of ice cream before bed regularly, in addition to him encouraging business ownership throughout my childhood. Later on as I continued to pursue my passion, both sets of my grandparents, parents and my husband continued to cheer me on, sample my recipes and never questioned my dream. Now my husband is my daily food critic as I adapt and develop recipes. There isn’t one person that I can credit that has gotten me to this point because they have all supported me and cheered me on through all the milestones of Heritage.

Website: www.heritagedesserts.com
Instagram: @heritagedesserts
Facebook: https://www.facebook.com/heritagedessert
Yelp: https://www.yelp.com/biz/heritage-and-co-san-diego?osq=heritage+desserts
Other: Email: contact@heritagedesserts.com

Image Credits
Kristyn Hogan Photography Allie Lindsey Photography Vivienne Tyler Photography Riley Starr Photo Natalie Bray Photography Lisa Riley Photography Martina Micko Selcouth Creative