We had the good fortune of connecting with Victoria Martinez and we’ve shared our conversation below.
Hi Victoria, how did you come up with the idea for your business?
I’ve been a licensed nail technician for almost seven years now and I’ve always had the pleasure of working for a salon. Before the pandemic, I worked full time at Leo by Liv3 a beautiful minimalistic natural nail salon located in North Park, San Diego. Which is owned by the amazing Jina Javier and Hector Diaz. When the pandemic happened, it forced the closure of many great businesses and created financial concerns for many workers and their families – I was definitely a part of that group. I decided to finally follow a dream that I’ve always had: I’ve been wanting to start a luxury press-on nail business, but always had to pause the idea because of the lack of time needed to focus on a new business venture. My focus was working, and spending my days off with my family. Now with everyone forced to stay home, I wanted to provide people with salon-quality nails from the comfort of their own home. It also helped me feel safe working from home during such worrying times. “The Victoria Rose Project” was born focusing on creating high-quality reusable luxury press on nails; Offering a variety of different designs, as well as creating custom designs requested by clients. Working hands-on for years prepared me for my new business. I was excited to be able to send a piece of a salon to my customer’s home.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
The Victoria Rose Project started with a dream. A dream to create unique pieces of wearable art, while encouraging the wearer to be as bold as they want to, or as simple as they want to. Becoming a part of clients’ memories. Every special occasion starts with a set of beautiful nails. Weddings, anniversaries, birthdays, holidays, getting ready for that job interview, to simply feel uplifted, or take time to sit down and enjoy a little self-care. I wanted to help my clients feel beautiful inside and out. One set of beautiful nails can change your mood for the day. I am excited to be a part of everyone’s stories. Nothing is ever easy, there are going to be times you have to remind yourself why you’re doing what you’re doing; Being smart enough to avoid toxic work environments, and toxic friendships’ Keeping your eye on your end-goal, staying positive and being kind to others; Being a hard worker. Even if you don’t own your own business it’s very important to think like a business owner everyday you walk into work. Your drive to be healthy and successful is very important. It all culminates in being able to provide for yourself and/or your family. I have always put myself in the shoes of my clients, and I believe that has helped provide me with the insight to handle conversations, the need for quality, long lasting products, something being worth every dollar spent on it, as well as focusing on creating and encouraging inner beauty. Feeling beautiful is one thing, but radiating beauty is another.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
The amazing thing about San Diego is you can never run out of places to take your visitors to. The perfect place for a day of activities is Little Italy. Starting off your Saturday morning with brunch at Queenstown Public House, a quaint and whimsical restaurant perfect for your mimosa Instagram photo. After Breakfast you can take a stroll through their amazing farmer’s market, which features independent shops, local fruits and vegetables, and outstanding handmade goods. Little Italy is completely saturated with fabulous restaurants and great places to grab drinks. My favorite is False Idol, a tiki-themed speakeasy located inside Craft and Commerce, another great restaurant. North Park is another great area for visitors. The streets are filled with small shops, nail salons, restaurants, and every style of food and beverage to fit everyone’s needs. Stopping by Barrio Logan for authentic tacos is a must! And watching a Padres home game in beautiful PetCo Park is always a good time. Each ones of these places gives you a full belly and a fun time. They offer an experience that creates long lasting memories.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I was unbelievably lucky to have such a strong foundation. My instructor at my Spa Nail program, Trudy Reynolds provided each and every one of her students with the skills to grow. Not only was she the director for the program, but a CND Master. Teaching each student to not only focus on the professional aspect, she helped us grow as mindful people and as successful members of society. It only helped, even more, to be surrounded by supportive classmates. We all aspired to be the best in our profession in healthy ways – not competing with one another, but working as a team so we can all reach our goals. Being in the beauty industry I had the opportunity to work alongside strong, motivating, creative, productive women. Surrounded by strong characters has molded me to be the dedicated worker that I am. I was the first to walk into the salon in the morning, and the last to leave. I truly enjoyed being at work. It never felt like work, it was fun. Being in the service industry has given me the opportunity to meet lovely clients throughout the day. Women from all walks of life: From the not-so-average stay-at-home mom sharing ways to keep young kids active and educational, attention-grabbing, ways of raising their children, to hard-working athletes sharing stories of bodybuilding competitions and running marathons. There are also businesswomen sharing their struggles of growth and nearly unexplainable feelings after succeeding. I know actresses, models, artists, and activists, all sharing with me their ups and downs in life. My favorite clients are lawyers and therapists – their daily work stories beat any Netflix series. Just by meeting all those wonderful women from every walk of life, and being able to take those conversations and apply them to my daily life has made me a better person, a better mother, and a better worker. The struggle of growth would be so much harder without the support of people who love, support, and believe in your dreams. I have a small group of friends and family that have been there throughout it all. I have clients who have grown to be dear friends of mine over time. I’ve been lucky to have the support of my husband who’s been there to keep me on track the few times I’ve fallen off the rail. There are going to be days you are tired and frustrated with your work performance, or stressed out from daily life, but it is important to lean on those you trust, even if it’s just one person. It’s never easy to take on challenges alone. I can say I’m very blessed to have a strong circle of support; I wouldn’t be who I am without them. I would have never made it as far as I did without the biggest support of it all – my clients. Having loyal clients who keep coming back, not only for a great set of nails but also for an amazing heartfelt conversation is the foundation of this entire business. They were my spine throughout my years working in local salons, and continue to be so during these times of adaptation. Now that I’m blossoming into my own business, they continue to support my creative passion. With that being said thank you, Blanch & Terry Smith, Terri Conklin , Alize Aparicio, Beatriz Viramontes, Leah Kisner, Jina Javier, Trudy Reynolds, Hector Diaz, my beautiful son Adrian Zuniga and last but not least to my loving husband David Martinez.
“The Victoria Rose Project”