We had the good fortune of connecting with Troy Tintiangco and we’ve shared our conversation below.
Hi Troy, what was your thought process behind starting your own business?
Ever since I was in high school I knew I was going to start my own business at some point in my life. It really started when a classmate, Darren Vongphakdy, created a brand named “Evil Doer” and I thought it was coolest thing ever. Since then, the seed was planted in the back of my mind and it just kept growing. I never thought I was going to pursue it so early.
Since then, I went to CSULB and got a degree in Broadcast Production. I ended up not pursuing that career and instead freelanced as a videographer/video editor. I was a kid trying to navigate the freelance environment out in Los Angeles. I had plenty of ideas, but my technical and professional skills were well behind. I got a good amount of opportunities and fumbled a lot of those opportunities. I got embarrassed many times and self-imploded. My mental health began to slip and I really had to question my career choices. I just kept wishing I had a safe space to mess up and learn.
That is what brought me to creating Simplex Minds. Many young creatives struggle with their mental health. Many companies expect creatives to know how to do everything. It makes it tough for young creatives to traverse this landscape when we are learning everything on the fly.
I built Simplex Minds with the intention to create a space where we have young creatives be transparent with their creative process that includes both their ups and downs. A space where young creatives can go to see people who are traversing the space themselves. A space where we can talk to creatives who have made it and learn about their creative journey. Everybody takes a different path to get to where they want to be. It’s about revealing those paths to make them feel not so lonely.
What should our readers know about your business?
What I hope sets Simplex Minds apart from other brands is that we have something that we believe in and is worth fighting for. It hasn’t been easy to get to where we are today. We aren’t even that far today. We have just been officially recognized by the state of California a few months ago and just opened up our business banking accounts.
I personally have been working on Simplex Minds for about 2 years. Three of our creatives have been working with Simplex for a year and a half. The other team has been working with Simplex for almost a year. We spent the first couple of years just establishing the brand with content. We have had 2 content seasons where we worked on projects with the purpose of learning. The people who have been working with Simplex (Carissa, Ricky, Mia, Jocelyn, Avia, Patrick, and Isabella) have been amazing and I love to read their posts on the creatives they believe are making the complex look simple.
This brand isn’t about me, it’s about the creative journey. Having all of these talented creatives spend some of their free time helping me build this brand is something I am forever grateful for. Simplex Minds isn’t anything without the perspectives of others.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I’m going to be honest here, I really don’t know San Diego as well as I should. I moved to Long Beach for college and moved back to San Diego a few months before the pandemic hit.
A few places that I bring people to:
– Oscar’s Mexican Seafood in Hillcrest. The food is amazing and the portions are worth the money.
– The Liberty Public Market, but more specifically White Rice to get the sisilog.
– The Quartyard in downtown on a Sunday for a fun daytime party.
– Petco Park for a Padres game. The best way to get a taste of San Diego
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to give a huge shout out to the Filipino-American fraternity, Chi Rho Omicron. It may be corny, but I probably wouldn’t be at this point in my life without the lessons I learned from being a part of that brotherhood.
I did not plan on being in a fraternity, but that’s where I ended. In that organization, that pushed me to learn about myself. Learn my roots. Learn my wants. Learn the person who I am and want to be. These guys didn’t want me to be anything besides myself. They taught me so much and pushed me to grow even when I didn’t believe in myself.
Besides that, the organization taught me how to run meetings, how to collaborate with community organizations, how to build a brand, how to put on events, how to advertise, and how to effectively work as a team.
Shout out to the brotherhood that helped me become the best version of myself and for supporting me in my visions. I wouldn’t have had the courage to go after what I wanted without them.
Patrick Ramos, Isabella Munoz, Mia Ballesteros, Troy Tintiangco