We had the good fortune of connecting with Travis Frink and we’ve shared our conversation below.
Hi Travis, can you tell us about a book that has had a meaningful impact on you?
I’m not much of a book reader unless I am on a plane. We all know with Covid-19, our air travel has seen much of a decrease. However recently I starting reading a book called “Six Funerals and a Wedding” – a memoir about a mother who lost her son and husband soon after losing her family home in a fire. It’s a true tale of grief, inspiration, resilience, and optimism. This story hits close to home. The author’s son is a friend and business associate. The story means a lot to me because we both grew up in the same small town that had the fire that effected so many. It also resonated with my own experiences of loss of friends and family. More importantly, it sheds light on the significance of perspective. I am constantly reminding myself to put everything – life, love, business, family, ALL of it, into perspective.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Reflex Event Services handles all of your tradeshow, event, and exposition services, from posterboard rentals, on-site labor, branding, to full exhibit displays and freight logistics, we’ve got you covered. Located in San Diego, California and now Lake Havasu, Arizona – Reflex provides complete trade show, convention, and exposition services to the greater Southwest Region of the United States. With over 35 years experience in the industry, we have accomplished an excellent reputation in delivering quality services. Unlike some of the larger convention and exposition service companies, we are an independent business run within the family. This enables us to provide an “old fashioned” approach to customer service, allowing the ability to negotiate our services to meet your specific needs. We take pride in knowing every one of our clients on a personal level and gaining their repeat business and referrals that come through each of them and the respective venues we work at. Renting a poster board or “Bulletin Board” or setting up a smaller pipe and drape booth trade show isn’t something extravagant or usually found on a yelp or google search. It’s not easy to find these services. This is a small niche market, and we are happy to be at the top of it. Within the last 2 years, Reflex has been able to dive more into the event production side of the industry, gaining new clients such as DC Shoes, Quiksilver, Fox Racing, and Roxy Surfwear. We do everything from managing their vehicle logistics, promotional needs, and event setups to branding on site for retail pop-up shops, and motocross facilities like Fox Raceway, as well as snow resorts such as Mammoth Mountain. We are doing our best to adapt to the latest California state Covid restrictions but Reflex is feeling positive about our new tradeshow and conference markets near Phoenix and Las Vegas. We look forward to a safe and prosperous 2021.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Since we’ve branched off into 2 locations, I am hoping I can answer this for 2 cities – 1. San Diego – I’d book us a hotel downtown next to the convention center at The Hyatt. I’ve stayed here countless times and always appreciated the amenities, service, and proximity to all the shops and restaurants downtown Gaslamp has to offer. We’d for sure hit up a Padre game or motorsport event at Petco Park, grab a beer at Bub’s for a Steeler game, and do a few days in Pacific Beach as well. You can’t go wrong with The Catamaran located in between Mission Bay and our beautiful PB boardwalk. 2. Lake Havasu – As a new resident but long time visitor, I feel like I know a few cool places. I would for sure take a friend out on the boat and cruise underneath the London Bridge in the Havasu Channel. Maybe then, dock at nearby Kokomo’s for a burger or nightlife, or to get away from the touristy spots, head north on McCulloch over to The Flying X Saloon.
Who else deserves some credit and recognition?
I’d like to shout out my father, Russell Frink. He is the reason I am here today sharing our story and business. Russ taught me to work hard but to always enjoy doing what you do. Reflex started right when I was around 10 yrs old, so I feel like it was an important age to absorb all of Russ’ work ethics and people skills those first few decades. I also want to thank my wife, Tara. She works full time, has a side hustle business, as well as raising our 2 beautiful children with a 3rd on the way. She is the definition of ROCKSTAR and her perseverance and positive attitude are other attributes I always try to emulate for our small business.