We had the good fortune of connecting with Tracy Gold and we’ve shared our conversation below.
Hi Tracy, what was your thought process behind starting your own business?
I have had this business idea for quite some time, but with our escalating dependance on technology due to COVID-19, it seemed to be the right time to start Midlife Tech Geek. Many people over the age of 40, who are now out of a job or have an existing business that needs to move online, struggle with the move, because they don’t know how. Midlife Tech Geek is about taking the frustration out of technology and teaching people to use it as a powerful tool and have fun doing it.
What should our readers know about your business?
I am really excited about Midlife Tech Geek because I believe in using my talents and skills to empower and encourage people. Even though I am in my 40’s I have been a closet tech geek for a long time. I love learning new things and finding ways of using technology in my business. So I finally decided to come out of the closet and share what I have learnt with others. I realize that for many midlifers technology can feel frustrating and intimidating, but it doesn’t have to be. Although I have just started this business, I am not a new entrepreneur. I have run my own fashion business, Tracy Gold Fashion Tips, since 2003 and am a QVC fashion presenter. In March this year, I was hired by Katy Perry to represent her shoe collection on QVC, but sadly this has been put on hold due to COVID. This led me to look at what people need now since every thing has changed. That’s when I decided to shift my focus and start Midlife Tech Geek. Currently, I am working on a program on ‘How to Get your Business Online FAST!’ and recently launched Zoom for Older Adults and Seniors, an easy-to-follow course on how to set up and use Zoom. This course is the perfect gift for your senior loved one, so that you can stay connected with them during these times of isolation.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
The Ramble in Central Park is one of my go-to places. It’s my nature getaway in the city. There is a ferry that takes you from Manhattan to Brooklyn. You will get awesome views of Manhattan from there. Some of my favorite restaurants are Blossom in Greenwich Village, Jajaja in West Village for great vegan food that even meat eaters will love and Manousheh in West Village for great Lebanese Food. Doing a walk over the Brooklyn Bridge is a must. Due to Covid, New York is very quiet and you can see and do a lot without the crowds.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My husband is an incredible support to me. He also inspired me to create this business as he is constantly asking me tech questions and finds working with tech really frustrating.