We had the good fortune of connecting with Tiffany Schaaff and we’ve shared our conversation below.
Hi Tiffany, can you walk us through the thought-process of starting your business?
For a long time I thought that there was no way I could afford to start my own business. I felt I couldn’t afford it not only financially, but relationally and personally. I knew to start my own place it would definitely take money, time, and attention, all things that as a working mom of 3 littles, I didn’t have to spare. Then life happens, and it pushes you to either sink or float. Makes you find your way. When I moved here I kept having issues at salons either because I am an all ages stylist (and not everywhere loves having kiddos in their business) or more often, “Tiffany, I’m sorry although very positive your energy and excitement is a little too much for our space.” That was a hard one to swallow. I am a hard worker, so I’ve not really had issues in the work place. Top that off with the fact that I was literally getting complaints about WHO I AM. I really was having a hard time finding a place that was a good fit for me, a salon where everyone and plenty of joy along with different styles and techniques were allowed to come together. I love this career way too much to just give up! After reflecting on that, I felt the push to CREATE a place. One that is all welcoming. A place free of judgement, for all ages, genders, and walks of life. A place I too can be myself, goofy laugh, high energy, and all. A salon with a retro vibe, and not just in aesthetic, but in personality. If you think back to some of our favorite “back in the day” salon movie scenes, the salon is full of energy and joy. I wanted to create a place where people left not only feeling more beautiful on the outside, but on the inside too. Our stylists are like a little family, and when the clients are in the salon I think they feel that. We pride ourselves in the happiness of our clients, and try to ensure it through a great consultation, open communication, continuing education, and top quality products. There are some days when clients are even chit-chatting the stylist and client next to them, and the room just exudes joy. That’s a good feeling. So I guess long story short, I realized that if what I was looking for didn’t exist, I needed to be the one to create it.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I’ve been in this industry for 20 years, which is over 1/2 my life. I have learned that hard work and keeping yourself educated absolutely pay off. This isn’t an industry you can keep up with and be successful in if you aren’t willing to do both of those. I think what really sets us apart is that we truly are a retro salon. We enjoy good conversation and energy. You can come as you are! We have had many clients tell us they love that they don’t feel judged when they come in, and they don’t feel like they have to get all dressed up to come in. We take our time and get to know our clients. We aren’t rushing people in and out. It’s important to us that people leave feeling and looking their best! Starting your own business is 100% a challenge. It’s like having a new baby. It takes tons of money and needs tons of attention! Haha! In my opinion it’s important to roll with the punches. Find ways to make things work, and don’t give up. Some of the coolest things about our space came from something else not working or not showing up. Businesses are always changing, and challenges come and go. I mean right now, as small business owners, many of us are facing some of the hardest challenges of our careers. I am constantly scanning my brain for next steps, or “if this, then that scenarios” trying to do my best to continue to adapt and grow the business in a positive direction. If you can do those things and keep YOUR happy, you will be successful for sure. If there’s one thing I want the world to know about ‘DO Beauty Boutique, it’s that we think you are beautiful! We love getting to meet so many people, and be part of something that brings joy to others. Each of the stylists at ‘DO truly cares about their clients and their clients’ hair. We are a salon of joy and personality welcome to all!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Oh my goodness! We have so many great things to do!! Well if they just landed they’d probably need some caffeine to keep up with me for the day! I would take them to Scrimshaw or Ultreya Coffee to get the day started with a caffeinated kick! From their I’d grab my locally made Isle paddle boards and head down to the bay for some relaxing time atop the water hoping to show off some of our amazing sea life! From there we’d need lunch, so I’d say we would grab some Sushi Nachos at Fishpit. Yum! Then if we still have energy, we could do a sunset hike at Cowles Mountain. The view at the top is so beautiful! The next day we would hit up Breakfast Republic for a nice brunch then head Balboa Park to walk around. I love showing visitors the cactus garden! If we really wanted to spend the day there we could check out the zoo, then have dinner and drinks at the Prado. In winter months a whale watching tour is a must! After being out on the water, cocktails are need to be had, so I would want to head to Madison on Park for their amazing drinks and happy hour! I’ll take the Motorbike puh -lease! So good! Are you sure you want a weeks worth?? I seriously LOVE San Diego and could go on and on about all the amazing things to see and do. I would have to get them over to Corbin’s Q for some amazing BBQ, and Corbin himself is hilarious! Then out to Mission Trails for some hiking! The 5 peak challenge is totally doable for a week long trip! Biking from Coronado Island, around the estuary, to IB and back is another favorite. Grab some tacos in IB and sit and watch the waves for a bit. Look for the flamingo that has unexplainably been hanging out at the estuary too! If the visitor is a baseball fan, we’d have to go to Fair Weather. It’s always so crazy that you can literally see into Petco Park from there, and with a delicious tiki cocktail in hand!! Speaking of Tiki cocktails, if that’s on the mind we should also hit up The Grass Skirt after having a surf lesson in PB! Since we’re besties and surfing, I would contact one of my awesome friends to do a beach photo session. I only trust Kelsey Smith Photography or Little Blue Bow Photography to get the lighting and shots just right! They may need to be here more than a week after all! Haha!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I want to give A HUGE shout out to my husband for always being supportive no matter what crazy ideas I have. To my kiddos for being patient (or at least sometimes LOL) when we have to make a run to the salon or the many times when mama’s not home for dinner or good-nights. They are my #1 fans! To my sisters and my best friend Zack, who have been my hair Guinea pigs since the very beginning. Also, to all of my clients and the salon’s clients that continue to support us.
Kelsey Smith Photography