We had the good fortune of connecting with Tabitha Frost and we’ve shared our conversation below.
Hi Tabitha, we’d love to hear more about how you thought about starting your own business?
As an early childhood educator turned stay-at-home mom, I was craving something to call my own that I could manage as a stay-at-home mom. My husband and I started a blog called All Natural & Good (allnaturalandgood.com) in 2013. It eventually became the core to my success today. Back then, blog traffic was easy to find. It was a great way to earn residual income at the time. About a year in, social media and Google algorithms made a huge shift. My 5k Facebook audience was no longer seeing my Page’s posts. Blog readers were less likely to click on ads and affiliate links. All of these changes were for the greater good of course, but it was a major shock to my side gig as a blogger. The blogging world became saturated and the “pay to play” model of marketing made it even more difficult. Having never invested a dime into advertising, it became harder and harder to find organic traffic. What remained constant for me though was PINTEREST. Since 2013, more than 80% of my blog’s website traffic has come from Pinterest alone. From then on, I decided to focus all of my energy on what was working for me – and Pinterest was it! I know they say not to do this, but I put all of my eggs in one basket and I have no regrets. I became an “expert” in Pinterest marketing, my pin design skills were improving and my traffic was skyrocketing! One day, I was approached by one of the brands I am an affiliate for. She complimented me on my pin designs and she was in awe of my Pinterest stats. Begging for my help, we hopped on a call to discuss how she could improve her Pinterest marketing strategy. I gave her all of my insider tips for free without expecting anything in return. The next day, she became my first client! Then a light bulb went off. I knew this was my calling. Blogging wasn’t dead, but it’s different now. Marketing is different now too. That’s when my Pinterest marketing business was born! I have since been named one of the top rated Pinterest experts to hire in 2020, according to Upwork.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I consider myself a creative as a Pinterest expert. I guess in a way you can consider what I do as an art form. I design custom pins for all of my clients. A lot of time and effort goes into designing pins, which is only one piece of the Pinterest marketing pie. The other pieces include knowing SEO and Pinterest keywords, latest Pinterest trends and having a developed Pinterest marketing strategy. Keeping up with the latest Pinterest trends, algorithms, features and best practices is important to me and I will always continue to learn how I can do better. The truth of the matter is, organic Pinterest marketing takes time. A slow burn as they call it. Totally worth the wait though, in my opinion! What sets me apart from others is that I am very honest with my clients and potential clients in that I do not promise them 1 million dollars in sales or 1 million website visitors a day. That is just not how I operate and it would be unfair to overpromise but underdeliver. I treat each client’s Pinterest marketing strategy differently, depending on their niche. Each account is treated as if it were my own. Their success is my success! What excites me the most about my company is getting to work with so many amazing brands! Just when I think I’ve landed my dream client, another one comes knocking at my door. It’s thrilling! I am also proud to say my team has expanded and I have been able to hire two wonderful women to work alongside me. A year ago, I would have never foreseen that happening! Without my blog, I wouldn’t be where I am today. I wouldn’t have known about the potential of marketing on Pinterest and I’d be lacking that first-hand experience. Having a blog hasn’t always been easy, but it has taught me a lot, so for that I’m grateful! I’ve learned a lot of lessons just in the past year alone. I have learned how to say “no” and realize when a potential client may not be a good fit for my services. I have learned to be consistent with my policies and expectations. You know that saying “if you give them an inch they’ll take a mile”? Those words have never been more true. I have learned not to undervalue myself or let others take advantage of me. Aside from my fast-growing Pinterest marketing company and blog, one of my biggest and proudest accomplishments is donating 20,000 ounces of breast milk to families in need. It is something that became a topic I love to write about on my blog and has since landed me some amazing content writing opportunities including being published in magazines. If there’s anything I want the world to know about me, it’s that being a mom and former breast milk donor is a big part of who I am, who I’ve become and who I strive to be. Oh, and I recently became a blog writer for Tailwind – a Pinterest & Instagram marketing platform and scheduler. You know those dream clients I was referring to? They are one of them! Find my Pinterest marketing tips on their blog and in their weekly newsletter! Speaking at conferences is also something I love to do! I usually post about the upcoming events I’m speaking at on my blog and Instagram account. Hopefully I’ll see you at one sometime!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Like they say, life’s rad in Carlsbad! Being a mom of three, we do a lot of family-friendly activities in North County. Whenever we have visitors our itinerary looks something like this: 1. Walk around the Batiquitos Lagoon or along the beach on Carlsbad Blvd. 2. Get lunch at one of my favorite kid-friendly restaurants: Windmill Food Hall, Crack Shack, Park 101, Pizza Port or a local brewery. 3. Speaking of breweries, let’s grab a craft beer at Stone, Booze Brothers, Belching Beaver or Modern Times. 4. Leo Carillo Ranch or Sunshine Gardens are both great places to take the kids. More than likely, our visitors have kids too! Leo Carillo Ranch is a historic park in Carlsbad with wild peacocks roaming around. Sunshine Gardens is a nursery in Encinitas and they have a variety of farm animals like goats, chickens and a pig. 5. Having kids with an early bedtime makes it difficult to enjoy the nightlife here in Carlsbad, so we love cooking dinner and enjoying amazing sunsets from our own backyard. We also have chickens and a duck who are super fun to have around! Big shoutout to my branding photographer Kristin Bradford who took my amazing brand photos in North Park! North Park is definitely one of my favorites places and it is where I lived before getting married and moving to Carlsbad.
Who else deserves some credit and recognition?
I dedicate my shoutout to my husband, Nick! He has taught me everything I know about developing a website. He has been developing websites as a hobby for many years. I was able to take our blog and run with it! It has led me to where I am today as an owner of a fast-growing Pinterest marketing company. He is still the one I turn to when I need IT or major coding help. He’s truly my biggest supporter!
Other: PINTEREST, of course! pinterest.com/naturalandgood pinterest.com/tabithafrost
Kristin Bradford Photography