We had the good fortune of connecting with Suzanne & Elizabeth Miller and we’ve shared our conversation below.
Hi Suzanne & Elizabeth, how do you define success?
Success can be a tricky word sometimes right? Mostly because we can think too much into it, and is typically defined by money, power or status. Few times do we hear that success is valued by our level of happiness. To us success is simply an extension of our everyday lives, when we choose to have fun, and look at obstacles with a balanced perspective. To feed our souls with what makes us happy, that’s true success!
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
VEIL collective was born from a youthful heart for adventure, a passion for giving and love for the beach & outdoors. We’re all about creating, connecting and educating all while giving back. We create products that can help protect our skin from today’s harmful UV rays, and although we’re not the first UPF50+ fabric on the market, our excitement comes from the community we’re building. We want to educate as many people as possible about the risks of skin cancer, and how to prevent it. Our accessories are for everyone, from the beach, to the streets, and the lover of anything outdoors. Beginning a business always comes with a learning curve, leaning a lot on friends and family as your resources. We can truly say it’s been a whirlwind of ups and downs, but someone once told us, through it all remember to ‘enjoy the ride.’ So that’s what we focus on, the positive. And with that focus, a portion of sales are donated back to organizations like Save The Reef, on a mission to protect our oceans and marine life. From the beginning we wanted an opportunity to give back and we felt with the pollution of masks in our oceans, they were the perfect fit. Authenticity and purpose are 2 core brand values, and we will always look for opportunities to give back.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
What a great question! Suzanne and I are both born and raised in San Diego, East County to be exact. We moved to the beach in our early twenties and never looked back! That being said, some of our best memories were at La Jolla Shores. Check out Jeff’s Burgers near Avenida De La Playa, so delicious. Then head over to Beaumont’s in Bird Rock for a cocktail named “Don’t You Touch Me”. If you’re looking for a view drive up the coast to Cardiff-by-the-Sea and check out Pacific Coast Grill, literally right on the beach. We love anything active so a good hike right in our hometown is Cowles mountain. It’s the highest point in San Diego, and you can actually see Tijuana on a clear day! Sunset Cliffs in OB is a great scenic walk and if you’re looking for surf, Pipes in Cardiff is a fun spot.
Who else deserves some credit and recognition?
We want to give a huge shoutout to our parents, our earth angels. They’ve provided so much wisdom and love throughout the years to us. It’s rare to grow up with that in our world and we feel beyond blessed. We also find inspiration from other talented local businesses that have relentlessly pursued their passions and utilized their backgrounds to catapult their vision.