We had the good fortune of connecting with Shir Eyal and we’ve shared our conversation below.
Hi Shir, can you walk us through the thought-process of starting your business?
I have worked as an instructor in a major studio for more than a decade and taught hundreds of women. During that time, I wasn’t wholly pleased with their system and looked for ways to improve how I taught. Following an injury, I found myself needing a significant change. I started teaching myself how to stabilize and move my body differently from how I used to all of my life. Through a long observation process, I finally felt that I had a system that allows better posture, movement, and health that is also helpful in reducing chronic and acute pains. That moment changed my life. It also motivated me to help as many people as possible to learn how to manage their bodies and control their pain.
What should our readers know about your business?
What sets you apart from others?
A holistic approach to wellness and fitness is my uniqueness. Before starting my Posture & Movement business, I dedicated my life to dancing. After graduating from the Jerusalem Dance and Music Academy, I began my transition into fitness and aerobics. Combining the best of both worlds allowed me to create a unique and holistic experience. Additionally, I recently added sound healing as part of my classes. I use all of my knowledge from breathing techniques through sound, massage, movement, and stretches to create the perfect session. It is vital that my classes fit each student’s pace and needs perfectly, since working with the body must be done gently and attentively.
What are you most proud of or excited about?
I am proud of my ability to make people feel better in their bodies. What excites me the most is working with new students and seeing how they learn to connect to their center and activate muscles that they haven’t used before. In these moments, I sometimes have tears in my eyes because I know that this person’s life has changed.
How did you get to where you are today?
About a decade ago, I was teaching over 30 classes per week while raising two sweet kids. The workload soon took its toll, and I got injured. That was the moment I understood that I needed a change, and at that point, I started my journey.
Was it easy? How did you overcome the challenges?
Starting my own independent business wasn’t easy. I immigrated to SD from Israel four years ago. As a new immigrant, I had to deal with a different language and customs. In addition, no one knew me to testify to my capabilities. I had to build my brand all over again from scratch, keep moving forward, and raise my own energy even when only a few students were in class. Having faith in myself and my method keeps me going. I also owe my success to my students who keep coming and loving my classes, treatments, and energy and tell me how I changed their lives and how thankful they are to have me.
What are the lessons you’ve learned along the way?
The most important lesson I learned is to keep my mind open to learn and discover new things. I also learned to always take care of my body and soul so I would always have the power to care for others. And having taught on two continents and a very diverse clientele – people from all over the world and from all ages, abilities, and backgrounds – I’ve learned how we can all connect through movement, music, and spirit.
What do you want the world to know about you?
After years of researching my body and working with hundreds of people, I can confidently say that movement is the answer. Our body was designed to move, we just need to learn how to do it correctly. The source of our pains, reduced energy, and even migraines might be linked to our posture and can be improved by realigning it. I want them to know that I can help them change and heal. And here’s some breaking news to the world and the San Diego community in particular: I am in the process of opening my institute for core energy realignment and looking for collaborators and sponsors to help bring the vision to life.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Places in town:
The best places in San Diego are the beaches and the beautiful parks, where I also prefer to teach my classes. I’m amazed by the clean air, the trees, and the ocean time after time, so I will definitely take my visitors for a walk on the beach, followed by a sound healing session at the park. I love eating at Trilogy Sanctuary in la Jolla; the vegan food there is a piece of art. Another idea for a magnificent evening will be to pick up dinner (and a fantastic dessert!) from Peace Pies at ocean beach and go to see the sunset at Sunset cliff. The final place I want to recommend is Caroline’s Caffe at Scripps. I love their ocean view balcony. And if you find yourself going on a Monday afternoon, you can see my class happening and join us dancing with the sunset.
Who else deserves some credit and recognition?
I have one particular friend, Professor Orly Lobel, that helped me get out of my shell and believe in myself and my capabilities. When I started, Orly gathered a few of her friends and asked me to give them a movement session. I had a fantastic time doing that, and since then, I knew that I would never stop.
To this day, Orly is a significant person in my life. She constantly pushes me forward and increases my confidence that I have something unique to share with the world.