We had the good fortune of connecting with Shelley Anderson and we’ve shared our conversation below.
Hi Shelley, we’d love to hear more about how you thought about starting your own business?
Advertising is an interesting business. You get to learn about a lot of different industries as you work with them crafting their advertising campaigns. I have always been an independent self-starter and wanted the independence and earning potential of being my own boss. I had been working for several other advertising agencies for more than a decade. I was laid off after one agency I was working for lost a major amount of business during a recession, which happens. Fortunately, I had already started planning my exit and had a good client on board when I started my own venture, and shortly thereafter landed a major client, which made my company’s launch a good one.
What should our readers know about your business?
What sets us apart from others: decades of experience to effectively guide clients’ advertising campaigns;the creative talent to present a client’s story with impact and memorability; nationally recognized, award-winning creative and production; and the proven ability to make most efficient media buys possible in all traditional and digital media, that deliver the best Return On Investment. We are proud that we’ve kept up with new technologies, having been involved with websites and online advertising since the late 1990s. Weathering several recessions has helped us hone and refine our processes and focus on key business areas where we have the greatest experience. We pride ourselves in bringing together great teams to perfectly sync with client needs.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I love the outdoors and would spend time at the beach, riding bikes along the bay or the strand, hiking at Torrey Pines Park, or checking out the tide pools at Cabrillo National Monument. Fishing at sunset along Mission Beach or La Jolla Shores is fun too. Having lived near the water most of my time in San Diego, I love to go to restaurants in the beach areas that have great food, a fun atmosphere and music. When it’s available I would take my visitors to concerts at Balboa Park, Humphrey’s By the Bay, or the San Diego Pops Symphony.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Two media directors who taught me a lot were Toni Bell at The Phillips Organisation and Priscilla Hoe at Phillips-Ramsey. Toni taught me the nuts and bolts about media planning and buying and was terrifically well-organized and disciplined about the business. Priscilla led our team to not fear going after really major accounts. We may not always win but always learn a great deal of value during the process. Going after the “big ones’ can boost your self-confidence even it you don’t land the business. My partner in The Marketing Deli, Hal Hodgson, as our creative guru, has helped me to think less linearly and approach creative projects more openly.
The Marketing Deli