We had the good fortune of connecting with Caroline Abkar and we’ve shared our conversation below.
Hi Caroline, we’d love to hear more about how you thought about starting your own business?
I always had an entrepreneurial spirit where I wanted to be my own boss while at the same time make a direct impact on people’s lives. I learned so much from corporate America but after over a decade as an Engineer & IT consultant, my desire of starting my own business and helping others only grew stronger. I decided to get into real estate because home has always been that special place to me where you build a certain sense of identity, and my family lost all of that when I was 9 years old due to war. We left the comfort of everything we knew and had to start from scratch in a new country. My parents had us move apartments so many times after that and we never experienced the joy of homeownership together again as a family. Now, every time I help a family with their dreams of moving, it brings me back to how special it is to have a place to make memories and call your own, where you feel safe and whole.
Before getting into real estate and starting my business, I had two very poor experiences with Realtors that left me hurt and confused. As a result, I viewed Realtors as dishonest individuals who only cared about their own interests. The extent of how much one Realtor can make or break the entire customer experience struck me because there is so much latitude on what and how things are done, and how much time is spent with each client.
My younger years were full of challenges and hardship. Although I came to develop a lot of resilience and perseverance over time, the road to success is full of hard work, dedication, and sacrifices. One of my challenges after starting this business was developing thick skin. Real estate is an incredibly competitive industry in San Diego and it can be challenging not to fall into the scarcity trap.
I love being a tour guide for my friends and family and even clients relocating to San Diego! My itinerary would include hiking in Torrey Pines, exploring Balboa Park, spending a day at San Diego Zoo, strolling down La Jolla Shores and walking along the harbor from Liberty Station to Little Italy. From there, we would explore Gaslamp and Downtown. If time allows, I would incorporate a bit of time in Coronado, as well as the drive to Cabrillo Monument. As far as activities, whale watching, exploring tide pools and a surf lesson might be on the schedule depending on season!
First of all, I am grateful to my parents for making the difficult decision to leave their entire lives behind in order for my sister & I to have a future. I will forever be grateful to them for that.