We had the good fortune of connecting with Shelby Dash & Kristina Clifford and we’ve shared our conversation below.
Hi Shelby & Kristina, we’d love to hear about how you approach risk and risk-taking
Risk is scary AF. We’d know, because we’re currently in the trenches of it. Our business is in its infant stage. That being said, we think it’s an accumulation of risk (big and small) over the years that got us to this juncture. First of all, coming out to Los Angeles to pursue acting was a HUGE risk, as it’s one of the most difficult careers to ascend. In order to stand out, we took another risk: producing comedy videos for social media (before it was popular). We knew nothing about the filmmaking process, but dove in and taught ourselves how to film, edit, and write short form content. The pandemic actually forced Shelby & I to embrace risk yet again, since we both lost our “day jobs.” Luckily, our passion for making comedy videos paid off, and we organically transitioned into making branded content. The flexibility also enabled us to become laser-focused on our screenwriting. We’re super proud of ourselves as we’ve just finished a romantic comedy feature NO PARENTHESIS. Now our “day job” has become our passion and, to be honest, I wish we had taken the risk and become full-time creators/ writers sooner.
Alright, so let’s move onto what keeps you busy professionally?
Currently, we’re most excited about / proud of completing our rom-com feature script, ‘Ruining Todd Henry.’ Was it easy? Absolutely not. Is it gratifying when you create something out of thin air? Heck yes. And that is absolutely true for everything we’ve done. You know that cliche saying about how the journey is better than the destination? I feel like that has been the lesson for us. As long as we’re making ourselves laugh, while being one hundred percent authentic, we’re guaranteed to make something worth watching. For a long time we struggled with tailoring our content to what we imagined our viewers would want, but we quickly realized that’s not the answer. A unique voice is what’s most relatable, and it’s something we have to constantly remind ourselves.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Number one pick….wait for it…Salt n’ Straw. That ice cream is dope. Also, Sweet Lady Jane is one of the best bakeries in town! See how our minds go straight to sweets? Shelby’s not a hiker, but Kristina LOVES the Los Angeles National Forrest. It’s a mostly canopied hike (which is great if you’re pale like her) that ends with a beautiful waterfall. Shelby gets her exercise shopping. She’s a huge fan of strolling the stores on Robertson Blvd and, obviously, a little window shopping on Rodeo Drive never hurt anyone either. Dinner? Most definitely El Carmen on 3rd St. We would go there for every special occasion. We’re a little sad because they are temporarily closed due to the pandemic, but we’re praying they make it through. After margaritas and tacos at El Carmen, you’d have to catch a show at the Comedy Store. It’s a true L.A. gem and you’re guaranteed to laugh your butt off. Beach day, you ask? It’s a bit of a drive, but El Matador beach is incredible. Then you can top it off with a dinner (brunch is also fantastic) at “The Old Place”. Not too many people know about it, but it’s a hidden treasure. There’s also wine tasting right next door, which is great.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
We’ve had wonderful support from friends and family, but we’ve also had amazing support from strangers who follow us on Instagram. This answer may seem like a cop-out, but it’s true! We wouldn’t have had the confidence to keep going without encouragement from a myriad of people. One in particular is our friend Matt Rasku. His positive energy is infections, and he’s probably our favorite person to work with/ have on set. Not to mention, he’s super talented! Another friend who’s been in our corner is Michael Burns at Lionsgate. He’s been an advocate for our comedy and careers since we met, and has always been so kind and encouraging. Since he’s someone we look up to, it means the world. Thanks guys!!
Other: imdb Kristina: https://t.co/quwZs8tPvk?amp=1 imdb Shelby: https://www.imdb.com/name/nm3083408/?ref_=nv_sr_srsg_0
Bathtub photo by Brad Mitchell Cohen