We had the good fortune of connecting with Samantha Anderson and we’ve shared our conversation below.
Hi Samantha, what was your thought process behind starting your own business?
From day one, I’ve always been an entrepreneur. After moving to San Diego and looking for artistic jobs with little to no success, I decided to create my own brand. Because my brand is simply me as an artist, rather than a “party service company,” it gives me so many more options and opportunities to pursue anything artistic. For example, before Covid-19 greatly affected the party industry, I provided almost every party service you could think of ranging from Face Painting and Balloons to Henna and Painting Parties. Unfortunately, with no gatherings permitted, parties have just not happened. Having the freedom of being under my own brand, I was able to adapt my business to proceed mainly online by teaching free Painting classes as well as launching a Patreon, a way for me to teach even more content for those who want it. I’m still doing in-person painting classes, now that Covid-19 restrictions are slowly lifting, but being my own boss meant that I could adapt my business in these unique times!
Let’s talk shop? Tell us more about your career, what can you share with our community?
I love all things art. Digital, physical, crafting, modeling; anything you can think of! I’m most proud of the fact that I was able to create a business that I can do all these things and more! I only wish I had the space at home to expand on these things so I could do and provide more. Getting to this point definitely took a lot of time, practice, and hard work, but it was all worth it and I loved the journey to this point. And, even now, I’m still having to adapt in these unique times and pursue what my clients want in order to stay afloat! But, I enjoy it all so much and it doesn’t feel like work sometimes. I’ve learned that people want to be a part of something and to be included, especially right now where physical engagements are limited. Engaging with my audience, in whatever I’m doing, is so important and has become one of my main focuses in the last few months. In regards to that, not only have I’ve started engaging more on social media, I’ve recently started a Patreon where I can fully focus on those who support me and are wanting to learn more! It’s currently what I’m most excited and focused on right now since parties and events are still either not happening or very limited. I’m very excited for where my business is going and how adaptable it is!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I’ve only been in San Diego for about 5-6 years. Since I wasn’t born here, I don’t have a ton of background with certain areas of town, so my favorite spot(s) in the city have definitely changed over time (especially now that I have young kids)! I think if you’re visiting San Diego, you should definitely visit the beach. La Jolla Shores is one of my favorite beaches to take the kids. It’s pretty flat, which makes it very kid friendly, even for my 1 year old who can’t stand on her own yet. There’s plenty of space to sit in the water without having to pick her up every time a wave comes in. And for my 3 year old, the waves aren’t too much for him and he absolutely loves it. As for food, as much as I’ve learned to appreciate real Mexican food (it’s so good), I’d have to say that “Hodad’s” is probably both mine and my hubby’s favorite spot to eat. Everything on their menu from the burgers, to the potato wedges, and the delicious milkshakes; they have the best of everything!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My Husband has always been there to encourage and support me, so I am so very thankful for him and all that he’s done for me. My mom, from an early age, encouraged me to pursue my talents and allowed me to succeed in my business desires. The last person I want to point our is my mother-in-law. From day one of my business, she has attended my painting classes, helped me with various projects, and supported my growing business by sharing my struggles and accomplishments and sharing all things on social media. I couldn’t have accomplished the things I have if it weren’t for them!