We had the good fortune of connecting with Rosina Guerra and Danny Ortega and we’ve shared our conversation below.
Hi Rosina Guerra and Danny Ortega, can you walk us through the thought-process of starting your business?
We had been working locally in San Diego with the music scene and although the business was successful and going really well we had maxxed out in terms of what we could do for local music. We definitely wanted to grow our skill set and move beyond just promoting shows and gigs. Because we knew we wanted to continue working in the music world, expand our skill set and take some risks as well we decided to focus on writing reviews and interviews; music blogging if you will. This has been one of the best professional moves we’ve made. Why? Because we have oppotunites to work with national and international PR companies. I personally, get to writie in a genre that is new for me; most of my writing is the narrative and instructional form. As for Danny, he has definitely had an opportunity to expand his musical ability to listen and compare and contrast the many facets of musical composition. On top of that we are building relationionships with larger companies and supporting artists too. We are inspired by many things. Of course the artists we are reviewing inspire us because we get to listen to fresh music and learn about new bands and what they are doing to make this world a more beautiful place with their music.-it’s new music to us in most cases. I am personally inspired by the books I read and the artwork I create. I draw a ton of inspiration from the children I teach and people I encounter on a daily basis. The human condition is awesome to me. For Danny, he is inspired by music and art because of his graphic design. We are both hugely inspired by our children and families. Love is everything to us. We have pursued this business out of a love for music and the arts in general.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I am a writer. Presently working on publishing a selection of narrative vignettes. I love to draw also; always trying to be as good as my daughter. Honestly, I haven’t made a cent off of my writing or drawing and that’s fine by me. Not monetizing my art takes pressure off and I can justo enjoy and hope that others that read or see my work can smile a little too. Danny on the other hand works as a graphic artist and has overcome many challenges to get to where his is today. Fisrtly, he had to teach himself how to become a digital artist-completely self-taught. Secondly, another challenge has been lerning how to market himself so that he could pay some bills with his art. People are darán to the arts beccause they feed the soul. Whether it’s a beautiful song, a book you can’t put down or an image that stays in your memory for life. We need the arts and that is one of the reasons that we support music and artists through our work at Rocktoc.
Who else deserves some credit and recognition?
We owe everything to anyone who has trusted us enough to give us a chance as a new company. We obviously hit up some of the top PR companies, Mike Cubillos from Earshot Media and Planetary Group ( we keep our bar really high) and it was amazing that they reached out to us asking for review or interview support for clients.