We had the good fortune of connecting with Cassie German and we’ve shared our conversation below.

Hi Cassie, how has your perspective on work-life balance evolved over time?
Finding the right work/life balance was super difficult for me early in my career. I felt a lot of pressures to be working constantly, and felt like it was definitely impacting my personal/social life. Once I started working for myself, finding balance has never been an issue. I am so passionate about what I’m doing and my work is part of my life and doesn’t really ever feel like work.

Let’s talk shop? Tell us more about your career, what can you share with our community?
After graduating from the Fashion Institute of Design and Merchandising in San Diego, I was very fortunate to jump right into what turned out to be a really incredible opportunity with Fox Racing as the International Product Line Coordinator. Within a year of working there, I was promoted to the International Product Line Manager, started traveling the world for work, and made some incredible connections in the Action Sports industry, which I had always been super passionate about. After nearly four years with Fox, I took a huge leap and decided to leave my position to pursue my lifelong dream of starting my own business. I launched an online women’s lifestyle boutique, called Iris + Poppy, in August of 2017. Being a business owner was the most challenging and rewarding experience. As the owner and sole employee, it was really challenging for me to go from a super collaborative corporate work environment, to facing every decision and each day on my own. Thankfully, my passion to pursue my dreams continued to fuel my drive to make Iris + Poppy something unique and special. I was dedicated to supporting other female entrepreneurs, brands that offered product that were sustainable or made in the USA, and I was donating 10% of my profits each month to a different charity. After nearly 3 years, with lots of highs, lows, wins, and losses, I made the tough decision to close my business and pursue a freelance career in content creation, marketing and social media management. I love still having the flexibility of being my own boss and creating my own schedule and timeline each week. Even more so, I love working in such a creative field that has provided opportunities to meet, learn and grow from other creatives.

Any great local spots you’d like to shoutout?
Oooh, that’s a tough one! I live in South Orange County and absolutely LOVE where my husband and I live. We are a quick 30-45 minute drive to Newport Beach or Carlsbad, so the options are pretty much endless, but I tend to stay in South Orange County because it’s just such a laid back vibe and there are SO many gorgeous spots to hang out and insanely delicious restaurants to hit. Spending one day exploring Laguna Beach is an absolute must. I would definitely take them to Top of the World to hike, spend a day on the beach at Thousand Steps, lunch at South of Nick’s, and sunset drinks at either The Deck or The Rooftop. I live super close to San Juan Capistrano, so brunch at Ramos House, a stroll on Los Rios St, and a cocktail or two at Trevor’s at the Tracks would be another fun day.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to give my husband and parents a shoutout for being constant sources of support, inspiration, and love!

Website: Coming soon!
Instagram: www.instagram.com/cassgerman
Linkedin: https://www.linkedin.com/in/cassiekarl/
Youtube: https://www.youtube.com/channel/UCvLb7FkFmHcz5kNHgUs3jZg?view_as=subscriber

Nominate someone: ShoutoutSocal is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.