We had the good fortune of connecting with Richard Ledferd and we’ve shared our conversation below.
Hi Richard, where are your from? We’d love to hear about how your background has played a role in who you are today?
Hello! My name is Richard Ledferd and I was born and raise in Paradise hills. Southeast of San Diego, California. Growing up I was never the favorite student in the class. Neither did I show the best attitude towards my coaches in sport. I grew up with a single mother that worked her butt off to make sure we had what we needed to survive (Thanks mom). I grew up as the class clown and would get myself into trouble just because I thought it was the cool thing to do. As I got older, I would stay out late, having my fun and would not really take life so seriously. I knew I had talent in sports. However, Keeping my grades up to make sure I was eligible to actually play always was a challenge. Once I got to around senior year is when I decided I needed to make a change. Following A DUI after two weeks of being 18 years old. I knew that was the last straw. Sitting in the classes I needed to take from the court order. I would sit and look around the class and think to myself “This is not me, nor is this the life I want to live”. I knew In my heart, I was to become someone greater than this. I always felt I had a greater influence on those around me and felt I could spread my message to many others struggling to get through life. After my Dui I continued to face many challenges and adversities. One baseball game I remembered was facing against a power house high school and getting left pitching in the first inning with 50 pitches already thrown. This was due to the fact our team would struggle with many errors and getting the ball to the right places. I would look into the dugout at my coach hoping he’d take me out. I would show so much emotion and frustrations on the field and until he yelled out, “You’re getting yourself out of this” is when it really clicked. I knew my bad management of emotions and lack of leadership would continue to weight me down. With all this happening in my life, I decided to change my perspective on life and really work hard to become a better man. Following high school, I set out to achieve as much as I could. I would not let anything stand in the way of that. Today, I am a father of one precious baby boy, Elyjah. Engaged to the amazing mother of my child, working as a strength and conditioning coach, started my own media company, and the strongest most fit I’ve ever been in my life. Ive worked and acquired a lot of experience, completed my associates degree in social and behavioral sciences, and many courses to continue my education as a strength and conditioning coach. As covid change my course of direction due to gyms shutting down. It also allowed me to focus on building and scaling my videography/photography business. Now I am able to help myself with creating quality content and reach more people through direct marketing and getting the best of both worlds.
Alright, so let’s move onto what keeps you busy professionally?
My main profession is strength and conditioning and performance work with athletes of all ages. Aside from that, I’ve been able to create a hobby of mine into my own business which is videography and photography. Both, I’ve had such a deep passion for and has opened many opportunities in my life in which I am extremely grateful for. I am proud that I’ve been able to learn so much about the two and help others achieve a specific goal whether it be creative work and or physical gains. My journey along the way to becoming who I am has definitely been challenging. Learning how to do the two is one thing, Paying my bills, gaining clients, knowing how to price, and all the aspects of business was the hard part. It took a lot of research and trial and error for which I owe a lot to my clients for. I wasn’t able to work much during the pandemic due to the shutting down of gyms and didn’t really believe in online coaching for what I do. However, during this time. I went forth with building a sustainable business through creating media for brands. This was no less easier than than the later, so it defiantly kept things interesting. I learned through both professions to stick to my own moral values and not let others dictate how I work nor how I scale my business. What separated me from the bunch was the experience and service I was able to provide my clients with. I made sure I did what I said I would and over deliver when I could. My goal was always to leave everyone smiling after every session and feel good about themselves. Id recommend to always be a student of your passion and never stop learning. Ive always realized you can become complacent and just go through the motions of your day. Also, always have a good and positive attitude. For the is the reason you chose to pursue your passion and create a business from it. So enjoy the journey and every waking moment you have. Give yourself little goals and accomplishments and keep track.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’d love to give a shout out to very supportive, motivating, and hard working fiancé, my mother that’s always showed unconditional love, and my best buds that have always been there from the start.
A few Reads that’ve helped me along the way are: The Alchemist by Paulo Coelho, All the reads by Ryan Holiday, The War of art by Steven pressfeild, and Meditations by Marcus Aurelius.