We had the good fortune of connecting with Rachel Alexandria and we’ve shared our conversation below.
Hi Rachel, how do you think about risk?
I honestly never used to think of myself as a risk-taker. I’m not one for throwing myself out of airplanes or taking solo vacations. I have a healthy concern about bodily harm. But when I read a book citing a study that said the highest predictor of an entrepreneur’s success was a propensity for risk-taking, I had to reconsider.
When a friend first pointed out to me that people would pay for my ability, that was enough of an incentive for me to form a small business. When I looked at the data about what I’d get paid versus how I’d have to follow the rules in order to do my work as an employee, it felt like an easy decision to go out on my own.
I had no idea how difficult it would be to make it as a small business. I didn’t expect that it would require so much emotional labor–that I’d be confronting all my fears of rejection and being “too much of a show off.” Even so, I persisted, and I learned an incredible amount about myself and life along the way.
I believe we mostly avoid risk like it’s a monster in the darkness. We get scared about what it whispers to us in the quiet of the night, stories about our weakness and flaws. But as I’ve faced my fears, I discovered two things — 1) emotional risks will not truly harm me. My heart can break and I will be sad, but I’ll be okay. And 2) taking risks to try things I have never done before is the only way I’ve built my emotional strength and my wisdom. People hire me now to help THEM do things they’ve been scared to do, because they know I’ve walked this path and I’ve learned from it.
What should our readers know about your business?
I’m a Soul Medic, which is fairly different from folks doing therapy or coaching work. I trained as a psychotherapist and worked as one for 8 years, but then felt the call to step away from the medical model of mental health work and serve my clients with all of my gifts, including my intuition and my energy work. What excites me is the way my clients actually transform and become the version of themselves they were dreaming of but didn’t think was possible.
It’s not easy at all to run a business that is outside the beaten path. I’ve faced so many obstacles in trying to figure out how to reach the people I am here to help. Money was a big challenge for the first decade of my business, and I thought about quitting quite a few times. But what’s helped me is my deep connection to Spirit and my radical self-honesty. I asked for guidance and support over and over, just saying, “show me the way. Transform me into the one who best serves the world through my own Divine nature.” Whenever I remember that I don’t have to do it ALL myself and I let go of my death grip on the steering wheel of life, things evolve and some kind of small miracle happens.
I’ve finally realized that this way of living is part of what I’m here to teach, especially to people who have led their whole lives through perfectionism and control…and are exhausted and feeling empty. I am here to help with that existential journey of how to bring meaning back into your life.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Oooh, well, I have a few restaurants I love to take people to — Cucina Urbana, Great Maple, and Cannonball. Piazza 1909 and Ambrogio15 are also completely delicious. There is a great Japanese place (Kinoyume Sushi and Grill) and a great Thai place (AROI) my out-of-town friends have loved. I’d love to take them to Lips for a drag show and to my favorite beaches, of course. Hiking at Torrey Pines is always beautiful and some good exercise on the walk down to the beach. Then maybe to Del Mar for a doughnut at Sidecar and a movie at Cineopolis.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
There are so many people who have contributed to my current success, including Jennifer Urrezio, Mark Silver, and the local coworking and networking group Hera Hub.