We had the good fortune of connecting with PÜRE Musica and we’ve shared our conversation below.

Hi PÜRE Musica, how do you think about risk?
Risk has played a pivotal role in our success. We see risk as an opportunity for us to grow. Our brand started by us taking massive risks throwing shows during the pandemic. With hosting music events comes a lot of risks, especially at our early stages when we hadn’t built a name for ourselves and all the factors that could go wrong and effect our brand negatively. Taking calculated risks was a key factor in our business because it allowed us to separate ourselves from competition and establish our own lane in the industry.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
PÜRE began by hosting nature pop-up shows with the goal of promoting positive mental and physical health. The idea was to play music for people in beautiful locations curating an intimate vibe for others to enjoy and experience music in a unique way. We are excited that we get to continue to grow PÜRE and make a positive impact on people’s lives through music. PÜRE’s mission is not only to spread a feeling of unity and joy through our music but to be a catalyst in the culture shift within the electronic dance music scene. Since the beginning, PÜRE has emphasized the importance of physical & mental health by promoting music as the drug of choice & not needing external substances to reach a feeling of ecstasy at a music event. One of the biggest keys in getting to where we are today has been our ability to showcase our events and us as artists through our content. We have an amazing media team that enables us to show who we are and what our shows are like to people online through social media.

Who else deserves some credit and recognition?
We owe so much to our fans who continue to support us with our music and shows we host. The love and support we get from them are what keep us going.

Website: https://puremusica.com/

Instagram: https://www.instagram.com/puremusica/

Facebook: https://www.facebook.com/puremusicaa

Youtube: https://www.youtube.com/channel/UCton1Y5G-xHpILMvpcO1q2w

Other: Tik Tok: https://vm.tiktok.com/ZM8nD966D/ https://vm.tiktok.com/ZM8nD966D/

Image Credits
skyeareed thedarkroomjukebox lester_lavonne armandjayb

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