We had the good fortune of connecting with Cathy and Olivia from Paper View and we’ve shared our conversation below.
Hi Paper View, what do you attribute your success to?
The most important factor of our success is a customer’s ability to collaborate in designing and personalizing their own paper flower arrangement. In an age when the majority of shopping is done online, we strive to provide a hands-on experience similar to one you’d find in-store. The greatest disadvantage to shopping online is a lack of resource and assistance from someone with expertise. But when you shop online with us, we’re just a direct message away from answering all your questions and providing our expert advice! We encourage our customers to collaborate with us and in return they’re excited to be involved in the creative process.
Let’s talk shop? Tell us more about your career, what can you share with our community?
We make pretty things out of colorful paper. What gives us purpose is knowing that we create art that’s intended to bring happiness to whomever its given to. Whether a customer is purchasing paper flowers for their home or gifting them to a friend, they purchase our paper goods with the intention of evoking comfort and joy. We got to where we are today by staying true to our brand and vision. Our passion for paper is what fuels our creative journey, while our success is credited to our adaptability as a business. We listen to our audience’s suggestions and keep an eye on market trends, which is why our products have evolved over the years. We adapt to the times and cater to what best serves our customers. It’s important to know that all of our paper flowers are handcrafted. We design, cut, and assemble each paper flower individually. We also have a line of stationery featuring our own original artwork.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If we’re staying local in Carlsbad, we’ll fuel up on coffee and almond croissants from Baba Coffee. We also frequent Revolution Roasters in Oceanside, which is always followed by a trip to Landmark Plant Co just down the street. Our favorite casual lunch spot is The Taco Stand in Encinitas. Their fresh churros and horchata makes a killer combination (try it and thank us later). We also love Buona Forchetta in Encinitas for their wood fired pizza and fresh homemade pasta. Native Poppy isn’t too far from there, so pay them a visit after you’re done eating! They sell fresh flowers by the stem and they have a great selection of vases. When we want to reward ourselves with a full day of fun, we head down to North Park. We start with two extra hot lattes from Dark Horse Coffee Roasters, and then head across the street to roam inside of Pigment for a few hours. Once we’ve stocked up on cute gifts and plants from Pigment, we’ll head down the street to Communal Coffee for another set of lattes. Then we’ll end our day with dinner at Monello in Little Italy. Try their homemade panzerotti, it’s a cheesy delight!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Shoutout to those who supported us at the very beginning, back when we were making paper banners. Shoutout to our first customer on Etsy (Olivia’s sister), and shoutout to our friends and family who showed up to our first Maker’s Market. We wouldn’t be where we are today if it weren’t for y’all cheering us on!