We had the good fortune of connecting with Os Aponte and we’ve shared our conversation below.

Hi Os, how do you think about risk?
My penchant for taking risks comes from my understanding that I like routines and that life inevitably is about change. Following a routine has been an excellent way for me to follow through with goals and challenging situations as far back as I can remember. By simply defining the purpose and creating a plan to reach such goal, we can enhance the probability that we will reach our goals, but this isn’t always possible, as we well know. Life happens fast, which can often lead to derailing our good intentions to meet challenges head-on and grow as human beings. Risk-taking can help us stay on track by taking a proactive approach to the inevitability of change. Change is the golden opportunity to choose your battleground instead of simply waiting for things to happen to you. I have developed an intuitive and serial tendency to take risks because I know that a lack of action will result in the changes being forced upon me. I instead take risks routinely to have autonomy over them.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
We are most proud of our track record in helping our students enhance their lives by following The Iron Core Way. We have a strong focus on technique, and our coaching is so meticulous and patient that it gives Mr. Miyagi’s wax-on, wax-off method a run for its money. We relish the moment when a student overcomes an obstacle and experience what they are truly capable of doing with their bodies.

What you are most proud of or excited about?

Iron Core was one of the first facilities in the nation offering an entire kettlebell curriculum. Things like barefoot training, a focus on building core strength, and the development of mobility without sacrificing strength may be all the rave now, but we were professing these features from our inception. In addition, our affinity for human movement performance has pushed us to continuously refine our service offerings to grow in tune with emerging fields such as functional neurology and various somatic practices. Martial arts and contemporary dance techniques permeate our bodyweight training curriculum, and the principles seamlessly transfer to our strength training regime resulting in a powerful tonic for the nervous system, guaranteed to cure traditional gym boredom.

Was it easy? If not, how did you overcome the challenges?

Easy? No. Fun? Absolutely. Business is about creating solutions and delivering those solutions to the people you serve daily. The closures we experienced during the pandemic made us consistently consider the viability of the project but we kept finding meaning in our work because of the success of the people with served. What’s fantastic about fitness coaching is that the success of those you work for is your success. When someone comes to you with high blood pressure and successfully lowers it by training with you, that’s high fives. Seeing a 68-year-old regain her balance to safely hold her grandkids is priceless. Helping a young bride look and feel her absolute best for her wedding day never gets old.

What are the lessons you’ve learned along the way?

Don’t compromise your vision for quick results. There are many tactics out there being marketed to small businesses, but most of it is devoid of substance and will not serve you well in enacting your vision. Instead, leaders need to analyze the situation before resorting to desperate measures designed for temporary relief. In line with our training philosophy, we embrace a long-term approach supported with reasonable steps. While not sexy or expedient, it is a time-proven method to overcome market conditions and rise in your field as a steadfast and sound business.

What do you want the world to know about you or your brand and story?

We want the world to know that we are a school, not a gym, and service students, not clients. This approach creates an atmosphere of learning and nurturing that encourages awareness on behalf of us as instructors and the students. Our classes are small, limited to ten participants so that we can deliver superior coaching each time we interact with our students. As a result, the students experience faster progress, and we experience greater professional satisfaction knowing that we deliver peerless value in the small group training industry.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I would take them to City Tacos for lunch and drinks at the Blue Foot Bar in North Park. On day two, I would hit up Balboa Park for drinks and art exhibits during the day and the Belly Up Tavern for live music at night.

Then Dance Place San Diego for a contemporary dance performance on the weekend, but not before going to The Lot in Liberty Station for dinner. After that, I would take them to Cafe Sevilla and Tango del Rey for dancing. On different days, of course. The Soda and Tower Bars should be national monuments, so we’d have to go there. Next, Nate’s Garden Grill for brunch is a must. Then, hiking in Mission Trails in case they feel the need for a challenge. Whether day or night, the Waterfront Bar & Grill is always a fun stop. Humphrey’s by the Bay, and hopefully, Rodrigo and Gabriela are playing! Or Ani DiFranco. I’m cool with either of those two. Next, we’d have to go To Lefty’s of Chicago in NP because we’d need to carb up before going to Iron Core Oceanside for the best kettlebell training in the county. Finally, I might go to the seafood truck on El Cajon Blvd. and Fairmount Ave. before taking them to the airport.

Who else deserves some credit and recognition?
To my best friend, business partner, and wife, Erica Beuchner. She is a talented dance artist and movement coach, and without her steady and measured approach to life, things would not be the same around here. I am always thankful for being part of her life and always strive to make her proud in everything I do.

Website: www.ironcoreway.com

Instagram: @ironcoreway

Linkedin: https://www.linkedin.com/in/osaponte/

Yelp: https://www.yelp.com/biz/iron-core-oceanside-oceanside?osq=iron+core+oceanside

Youtube: https://www.youtube.com/channel/UCCdkhi099FjXAnY86MNYEMA

Image Credits
Cole Falkner

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