We had the good fortune of connecting with Noelle Ibrahim and we’ve shared our conversation below.

Hi Noelle, can you walk us through the thought-process of starting your business?
I’ve started two of my own businesses, and the mindset with both was ultimately to take control of my work/life balance and to have the freedom to work with the clients and on the projects I wanted to, when I wanted to. For me, autonomy is crucial. I’m the type of person who dedicates 120 percent to every project I tackle, and when I realized I was working night and day, holidays, birthdays, really, any time of day, whether it was midnight or 3 A.M., it was a natural progression to take the next step of owning my own business.

My background is in journalism, entertainment marketing and public relations, so my first business combines all three of these fields into a communications and public relations consultancy. Noelle Ibrahim Communications is a boutique PR consultancy specializing in what matters in the lifestyle realm. Cultural cool is the commodity. We offer the connections and experiences that consumers crave, and brands covet.

As CEO and Principal of Noelle Ibrahim Communications, I offer consulting services in media and influencer relations, writing, social media engagement, campaign and event strategy, planning, general counsel, and more. I have increased the media presence and brand recognition for lifestyle clients including Tafer Resorts & Hotels, Villa Group Resorts & Spas, Enjoy Hotels, Hotwire.com, and rewardStyle, among others.

With more than 15 years of experience in the communications industry, I’ve gotten to do everything from walk US Olympians down the red carpet at the Golden Globes, manage fashion-focused runway events in collaboration with GQ, Glamour and Refinery29, and do countless television integrations and giveaways on behalf on The Ellen DeGeneres Show, The Drew Barrymore Show, The Talk, House Hunters International, and more.

Owning my consultancy has allowed me to combine my passions for media, lifestyle and travel, and turn them into a career.
In my second business, I am a licensed professional who advises on real estate. I earned my license 4 years ago, but just recently have been focusing more on real estate after joining Team Z (Zandra Ulloa Realty Group), brokered by Active Realty. What drew me to the real estate field is similar to what drew me to create my PR consultancy – your success depends on the amount of effort you put in, or as Zandra says, “luck follows motion.” I love that Team Z is a great support where we all learn and grow with one another with constant opportunity to build our skills, but our individual successes really come down to how much motion we put into our own business and brand at the end of the day.

What should our readers know about your business?
I’d like to think that what sets me apart from others is my authenticity, professionalism, and dedication to doing great work. I genuinely care about helping others achieve their goals, whether in real estate, or public relations. And I’ve been told that I truly make people feel seen and listened to, which I believe ties into my background in journalism. I worked as a reporter at the North County Times (now San Diego Union-Tribune) after graduating from the Annenberg School for Communication at the University of Southern California. (Fight On!) As a reporter, I was in the mix with people from all walks of life, whether discussing grief with families who lost homes in wildfires, or chatting with American Idol hopefuls, and even reflecting on life with Ike Turner. Upon returning to USC Annenberg for graduate studies in Strategic Public Relations, I was really able to hone in on my communication skills. I think the ability to adapt in changing situations has served me well throughout my career, and I’m now seeing the overlap of those skills in the real estate field as well.

As an avid lover of travel, I get excited about projects that spotlight different travel and tourism destinations, and I love bringing awareness to the luxury resorts I’ve had the pleasure of working with throughout Mexico and Costa Rica through national television segments. Travel is actually another reason why owning my own businesses has made the most sense to me. I love being able to serve my clients from anywhere in the world, and deliver top-notch results, while still being able to collect stamps in my passport.

I’m now proud to be a part of a team of real estate professionals who were just recognized as the number 1 brokerage in California for units and volume sold in 2021, and also number 3 nationwide in volume sold, and number 6 nationwide in units sold. It’s inspiring to be surrounded by top producers who are winning all day, yet who are still humble enough to share their tips and tricks for staying successful in an ever-changing market.

Of course, there have been challenges along the way in my career progression, but what keeps me going is showing up every day, and taking tasks day by day. It’s the continued action that yields results. It’s like that saying, “If you get tired,
learn to rest, not quit.” There’s opportunity available in every day, so I try to remind myself of that in challenging times.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
As a San Diego native who has lived briefly in Los Angeles and Orange County as well, I can say San Diego is truly so special. There is so much to do and experience here, but what makes the best impression here is the how kind and caring San Diegans are. I could give an endless list of places to visit, but all parts of San Diego are beautiful. Some of my favorite places to put SD on display are going over the Coronado Bridge and taking in the view of the city reflecting back toward the Gaslamp and Harbor, walking down the beach at La Jolla Cove, and exploring the architecture and museums at Balboa Park. I love trying new places and recently went to La Conde to celebrate a birthday – the ambience and vibes were top-notch. San Diego is just a gem – I love exploring new places in my own city.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My parents and family are a driving force in my accomplishments, and they always have been. My father Yousef has always been a fantastic role model when it comes to academia and career. He has five master’s degrees and a doctorate and is constantly encouraging me to continue to learn new skills and industries. From a civil engineer, to an author, university professor, and owning several businesses including his new venture Jafra-Pal, he has always worn many hats and has been in a constant state of motion, and I believe I try to emulate much of my work ethic after him. My mother has always dedicated her time, love, and support to ensuring my brother (who is also an entrepreneur in several ventures, including Micro Machine Bulldogs) and I had the best upbringing possible, and she is tireless in her energy and caring for others. I believe much of my empathy and creativity comes from her as well.

Website: https://www.authorized.company/team/team-z

Instagram: https://www.instagram.com/noellesellsrealestate/

Linkedin: www.linkedin.com/in/noelleibrahim

Twitter: https://twitter.com/heartNsd

Facebook: https://www.facebook.com/noellesellsrealestate

Other: Email: noelle@activerealty.com Book: https://www.lap-publishing.com/catalog/details//store/gb/book/978-3-659-74191-3/the-food-truck-phenomenon:-fueled-by-social-media-buzz

Nominate Someone: ShoutoutSocal is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.