We had the good fortune of connecting with Nicole Novena and we’ve shared our conversation below.
Hi Nicole, maybe we can start at the very start – the idea – how did you come up with the idea for your business?
Ceramics is a rewarding and joyful craft. Yet, it takes an investment and space to get started. I simply love working with clay and wanted to provide the creative outlet to others. Plus, the process of working with clay and creating ceramics and pottery is incredibly therapeutic. Many customers tell me our goods and studio is the cheapest therapy they can buy. Now more than ever, our studio has provided solace amid the times.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
LAY AND CRAFT is part store part studio. We sell our modern ceramics which we make in Encinitas, California as well as open our space up for the community to enjoy by offering wheel lessons, uninstructed wheel throwing options and handbuilding. We hope we’ve created a feeling when you walk into our studio or use our goods. We hope the heart and soul shines through. In terms of our studio, we really try our best to mentor, support and create meaningful relationships with our customers and the community. It hasn’t been easy…it has taken a lot of time and hard work. Particularly operating during a pandemic. We’ve learned to roll with the punches a bit more. Pace ourselves and understand that we’ll never get through the to do list. I want the world to know we put everyone ounce of ourselves into our work and operating our studio. And, we do that to share our craft with others in hopes they do will find joy.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
We’d start with a hike at Torrey Pines or Annie’s Canyon. Grab a coffee at Lofty Coffee or drive up to The Rising Co and grab a cup from Seaborne Coffee. Maybe enjoy the beach and a burrito from Lourdes. We’d certainly have a fun pottery session at our studio. We’d grab dinner at Campfire or Jeune and Jolie in Carlsbad. And, round out the night with drinks at The Shanty.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My family has been incredibly supportive because for a while all the time I put into creating and slowly building this business wasn’t adding up financially. They gave me the time and support to see my vision come to life. Also, I’ve started to lean on some team members to help take CLAY + CRAFT to the next level. Without their hard work, we wouldn’t be here.
Andrew Reilly Feather and Stone Photography