We had the good fortune of connecting with Miguel Luna and we’ve shared our conversation below.
Hi Miguel, what do you attribute your success to?
What started out as a passion project has now turned into a true business and brand. We started out with wanting to introduce a quality tequila to our friends, our main focus has always been and will continue to be around family, traditions, and quality.
What should our readers know about your business?
My family has always had a passion for tequila. What started out as a misunderstanding between my business partner and myself, turned into a passion project, and is now a brand in development. We have committed to quality from day one and I am proud to say we have stayed true to this. We learn every day, this has been a lot of work but fun work. The name, CaliFino came from us being two California guys introducing a fine tequila to our friends; CaliFino. I am sharing a piece of my family with this brand and trying to enjoy this ride every day.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
San Diego is the best place for me, you can’t go wrong. For anyone new here, the beach is the #1 place/ reason for coming here.
Who else deserves some credit and recognition?
My dad has always been here to support me from the start. He is the hardest working man in our business, he continues to watch my footsteps every day.
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