We had the good fortune of connecting with Melodia Medley and we’ve shared our conversation below.
Hi Melodia, what led you to pursuing a creative path professionally?
As a kid I entertained myself endlessly with arts n crafts. Playing dress-up and sewing were my favorite activities and apparently it still is. I was lucky to grow up with an encouraging Mom and grandparents. They instilled the idea that I can be successful at anything I put my heart into. As a young adult I worked retail and landed job working for a local clothing brand. I learned the ins and outs of how to design, sell and manufacture clothing in SD. Eventually I was ready to start my own brand and thus Melodia Designs was born in 2002.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
A. MDI is a small husband and wife run clothing business founded and producing in So Cal. Our eco-chic twist on active wear is part of what makes us so unique. We also create an edge by designing with our own exclusive textile prints. As a company, we value paying a fair living wage to our contractors and are proud to support our local economy. As the face of MDI, I’m excited to keep growing and pushing back against limiting industry standards. As a brand we stand for diversity, inclusivity, and body positivity while striving to live up to the adopted title of #goddessenabler. Along the way we are learning to be more courageous to use our business as a platform to express a positive message to our beloved community. Being an on-line business can present its challenges. Managing the wild-west culture of social media can be stressful and triggering. I have had to make peace with the fact that, no matter how hard we try, we can’t make everyone happy. This dynamic presents endless opportunities for personal growth and letting go. It’s equally rewarding to repost images of our customers living their best lives, glorified in our clothes!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I love how SD offers laid back chill regardless of its big city size. Some of my favorite activities are free and offer a little slice of heaven in the great outdoors. My go-to’s are kayaking at Lake Murray, hiking Torrey Pines while my hubby surfs, or exploring Mission Trails. I also love to walking from my home in North Park to neighboring restaurants in South Park. When I’m in the mood for some high fashion people-watching and designer cocktails I love showing up at Kindred. When I’m ready for an Italian vacation and the most delicious gluten-free pizza ever, you’ll find and my friends sharing a pie at Buena Forchetta. Also, strolling through Balboa Park never ceases to amaze me with its elegance, culture and charm. The rose garden seems like it’s always popping. My favorite smelling rose is called the Sugar Moon.
Who else deserves some credit and recognition?
I’d like to give a shoutout to Heather Stants. Witnessing her perform Belly dance nearly 2 decades ago has forever influenced my designs. I instantly fell in love with the art form and was fortunate to study with her dance company, Urban Tribal Dance Company. Now Heather is focused on her passion for yoga and has created her own unique brand of Dance Flow Yoga.
Blair Robb Photography