We had the good fortune of connecting with Melissa Tuvey and we’ve shared our conversation below.
Hi Melissa, can you share the most important lesson you’ve learned over the course of your career?
I’ve learned numerous important lessons in the past 17 years. But the one that stands out the most is when I was told “Not everyone will like you. And that’s okay.” Being in such a dynamic, thriving wedding market, the great news is that couples can find the perfect event planner for them. Sometimes that is me, and sometimes it is not. But by being authentic, showing transparency and sharing insights to my process, I’m able to align myself with couples and clients that share my thought process, organizational patterns and an immediate rapport is built. In my opinion, forcing a fit is never worth it–to both my team and to our clients. As a company, we focus on major life events, and we want to infuse as much joy as possible to the entire experience–from the first email to event day.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I Do…Weddings & Events was started in 2003. I often remind myself that I was planning weddings before Pinterest, Yelp and Instagram were a thing. In fact, I used to carry stacks of books to consults! Now, our presence and reputation is well known, and I am eternally grateful. I jumped in without hesitation, and began planning weddings full time in 2005. I’ve made it through the 2008 financial crisis and now the pandemic. It has been very fun and rewarding, but many parts haven’t been easy. At the core, I love weddings and events. And now with social media, I am easily able to keep in touch with a large majority of our couples. I love watching them grow their families, take adventures, and wish them a happy anniversary. Our couples are very dynamic and I love the uniqueness we find from event to event. We want the world to know we are here to stay, and we are so thankful for the trust our couples place in us, particularly navigating this very tough year.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I am very partial to Balboa Park! In fact, I was married several years ago at The Prado. I love the architecture and the agriculture. I would begin my day nice and early hiking the trails down near the Zoo. Stopping at the coffee cart in the House of Hospitality, I love running around with my kids at Alcazar Garden and the Organ Pavilion. For lunch, heading over to the San Diego Museum of Art, and having a picnic in the Sculpture Garden. My husband and I are gallery members at the museum, so the museum and Culture and Cocktails events are near and dear to us. I love walking down towards the Reuben H. Fleet Science center, and exploring the street vendors and performers we find. I like to end the day at The Prado restaurant, with their sangria overlooking the ceremony site. If I’m lucky, a wedding will be going on!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My ten year old Bennett. My company was still in its earlier stages when he was born, and he’s been involved every step of the way. He was at the floral mart when he was two weeks old, and at his first wedding at three weeks old. As the child of two entrepreneurs, there is a huge focus on business, marketing and money management in our home. As he’s gotten older, he’s taken on a variety of roles–from helping clean out the car after events, to designing garlands for tables (yes seriously!), to helping with boomerangs on social media to helping me with tax paperwork. As he’s gotten older, I share insights about tough days, challenges and how I’ve approached the pandemic. While I don’t believe he’ll be an event planner, I have worked from home the entire time knowing my children are watching. I hope Ben and my youngest Lila see my work ethic, and find their own passion as adults.
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