We had the good fortune of connecting with Matthew Smith and we’ve shared our conversation below.
Hi Matthew, we’d love to hear more about how you thought about starting your own business?
While in high school I started working for a large, well-known retail toy store. It’s a name you know. I worked there for over three years, and during that time I watched as most of my coworkers were treated horribly and made to feel like they were stuck in their job and their station in life. I remember once receiving my annual review, almost all positive, and being offered a 5 cent per hour raise as a result. Not only that, but I was also told that I was lucky to be offered that because not everyone gets so much! That experience drove me to seek out small business opportunities. After working for three smaller companies, two of which were less than 10 people each, I realized that the small business environment and the agile, flexible nature of smaller organizations was very appealing, and usually much more efficient. In 2010 I saw an opportunity to launch Modmacro and I didn’t hesitate. Being part of a small business means having more control, making a bigger impact on important decisions, and enjoying a more direct relationship between effort put out and earnings returned. This is true for everyone on the team, not just the owners. Yes, leading a small company also includes long hours, accepting responsibility for others, and some tolerance for risk. But for me, it’s definitely worth the tradeoff.
What should our readers know about your business?
Modmacro is a boutique marketing agency in Southern California. We partner with select small businesses and nonprofits around the US. We say ‘select’ because to be honest, we are selective about who we work with. As marketing people, our clients trust us to manage their digital presence and deliver results they can both feel and measure. In short, we grow companies. We’ve worked with hundreds of companies on thousands of projects and one thing that continues to be true is that our clients trust us over and over because we’re fair, we’re honest, and we get results. I know that sounds simple, and something that any marketing company can say. But the difference is that we are approachable, easy to get on the phone, clearly explain the pros and cons of various strategies, and in the end, we deliver an ROI. I would never say that business has been easy, but we have been blessed from day one. We were profitable within our first 60 days and we have been working at capacity ever since. In the past 10 years I’ve never woken up wondering what I going to do today. Instead, I wake up every morning wondering how we’re going to get it all done. We’ve written several books and eBooks on small business, sharing our insights that we hope others find useful or interesting as they continue their journey. Today, we continue to evolve and hone our copywriting, digital marketing, software development, and SEO skills, while ensuring that each client is given the attention needed to help take their organization to the next level. We’re also investing in strategic partnerships to offer greater long-term stability and to develop new platforms that further provide value to our clients.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
San Diego has amazing beaches, tons of killer breweries, and a seemingly infinite choice of top restaurants. Plus, we have one of the best zoos in the world. These are all great options for entertaining friends. But to be honest, most of my friends are small business owners, so we usually end up hanging out in my office or shop and talking strategy and new business ideas over a beer or two.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My wife Leslie has been extremely supportive of this venture for over 10 years now. She is owed much credit and thanks for that. In 2020 we celebrated our 10th year in business. And with that we completed a rebrand, including designing a new logo. Our new logo, the letter ‘M’ made from four discrete elements, is actually a shoutout to those who have made Modmacro the success it is. From left to right, the smallest element of the logo represents me, the founder. The remaining three elements are larger, and symbolize our team, our clients, and our strategic partners. We wanted to create a visual representation that easily illustrates the groups who make up Modmacro. It’s our way of showing respect, recognition, and tradition.