We had the good fortune of connecting with Mary Gutierrez and we’ve shared our conversation below.
Hi Mary, how do you think about risk?
Risk taking to me is that step someone is willing to take despite the uncertainty of achieving their goal. There’s a certain strength you need when you’re willing to take that leap of faith. An inner voice that helps motivate you and keeps the positive energy flowing. While risk taking can be labeled dangerous or unstable, the beauty to me, is that no matter what the outcome, it’s an opportunity for growth and learning. Growing up, I usually liked to keep my decisions safe and stick to what felt comfortable and secure. But over the years and experiencing a lot of changes I began to understand how important it is to step outside of your comfort zone. Leaving my 9-5 job, to build my brand strategy and design business felt like a huge risk on my part, a scary one at that. With family responsibilities, leaving a Federal job just seemed like a wild move. But that risk has led to opportunities I could not have imagined. We all know how small businesses have been affected by the past year, no matter what actions they took there was always such risk in closing down. I completely feel for those who took risks and were affected by the pandemic. So back in November I created an instagram account and website @supportsouthbay www.supportsouthbay.com to give our South Bay small business community a platform to be seen and heard. It’s those risk takers that build small businesses and are the heart of our community and the Support South Bay platform allows us to celebrate those risk takers. Taking risks is always going to feel daunting, but doing so can open up doors and pave the way for bigger better things. It’s all a mindset game, and being able to turn the word risk into an ‘opportunity to grow’.
What should our readers know about your business?
Intrinsic Maven Graphics is a brand strategy and design studio based in Eastlake, Chula Vista. We help business owners who are looking for guidance on developing their brand through building authentic messaging and innovative designs. As the brand strategist of the team, I facilitate our client strategy workshops. It’s been such a delight to connect with so many different people, listening to their stories, their why and helping them find ways to connect their brand with their tribe. I’m not a one person show though, I have 2 talented team members, Jasmin and Duy. Together we bring brands to life through our carefully curated designs. Jasmin and Duy have so much talent both in the 2D and 3D creative space. Their vision and creativity are amazing, always finding ways to innovate and elevate our designs. What’s great about our team is that we each have our specialized skills and talents from 3D to illustration to web design and we each continue to motivate and grow together. This is part of our core values and how we came up with our business name – Intrinsic Maven. As designers we continue to grow. One of our common life lessons is no matter how far we’ve come, we will continue to build our growth mindset. This not only helps us as individuals and our team but this helps us bring even more value to our clients. We love what we do, and we are passionate about building brands the right way, we don’t just create pretty logos, we paint a journey of lasting connections. Our mission is to help small and medium size businesses build long lasting authentic brands through strategy and design. While our vision is to be a part of the beautification of the world taking branding to new heights one brand at a time.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
It’s funny you ask this because I love to travel and explore new things. I’ve been a tour guide for family and friends even in countries I’m visiting for the first time. To me there’s no visiting San Diego without a trip to the beach, Coronado beach is a two in one because you have the gorgeous beach and the iconic Hotel del Coronado plus you get to cross the coronado bridge! Another is Torrey Beach and La Jolla Cove, such beautiful places to visit. A walk down the Gaslamp stopping by the Whiskey house (I’m a whiskey drinker for sure). While we’re there we’d detour to little Italy to get some gelato at Papplecco’s and why not stop in Extraordinary desserts too for an extra sweet day! As you can see I’m a big foodie lol, so Hodad’s is another iconic food stop, but my family and I also looove The Balboa South burgers in Chula Vista, churros and plantains at El tigre at the Las Americas mall, and tuna fries at TJ Oyster bar, Terzo Bakery is now our go to for all things cakes we love their baked goods. For BBQ we always take friends to Grand Ole BBQ in North Park and haven’t gone wrong yet. Convoy is your place for all things asian and not to mention Snoice in Springvalley. I could absolutely go on, but there’s not enough time in the day for it. Lol Just know that I usually have an excel list of places and food I’d take my family or friends to when I know they’re visiting. That’s just how I roll.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
The saying “it takes a village” is an understatement when it comes to who I would like to shoutout. First and foremost my husband and 12 year old son, who no matter what have always been my biggest fans and number one supporters in everything I do. My family and friends who have listened to me, supported me and encouraged me every step of the way. I also want to mention my instructors from my design school who had the patience to always answer my questions and who I’ve become great friends with. Last but certainly not least Duy and Jasmin, my Intrinsic Maven Graphics team who are amazingly talented designers and who are willing to join in this amazing journey with me. If you don’t have a great team, it just won’t work, and I am lucky enough to have these two awesome people working side by side with me.
Erica Benson Socal Standard