We had the good fortune of connecting with Lovelyn Redfearn and we’ve shared our conversation below.
Hi Lovelyn, we’d love to hear more about how you thought about starting your own business?
My business was 100% birthed from the events of the Covid-19 pandemic. I worked for a marketing agency full-time and was laid off. The dance studio I taught cardio hip hop at closed their doors. But my passion for building community, and helping others feel their best through movement never left. I wanted to create a way for clients to continue their well-being journey – especially during a time when connection and stress relief were mostly needed.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I feel what truly sets me apart is my passion to connect with each client. My intention is for everyone to realize the power they have within themselves and that movement and dance is fun! I am most proud of the way I’ve learned to cultivate community. I am also particularly proud of the way I am able to teach and articulate my classes and movement so clients can pick up choreography easily. It is one component that I really took time to hone in on. I am an avid fitness enthusiast and take a ton of classes myself, so I took what I liked/loved and didn’t like so much from other instructors and made it my own.
I learned that being authentic is the most important and what people resonate best with.
What I want the world to know about me? I am passionate about helping others. That we are all different and on varying paths at different speeds, but we are exactly where we need to be, and to embrace that inner flame/voice that they might have been too afraid to listen to.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
We would start in Downtown/Little Italy since the airport is right there. Definitely UnderBelly and a drink at Craft & Commerce and Nolita Hall.
The next day would be spent hiking and exploring through Balboa Park, Hillcrest and North Park. I’d take them to the Suspension Bridge on the way to Hillcrest. Dinner would definitely be at The Smoking Goat and then possibly peruse South Park and grab a drink at Kindred.
We would definitely make it to the beaches and hit up Ocean Beach, Pacific Beach and La Jolla. I’d make sure to grab some grub at WaterBar and a drink on the rooftop at El Prez or CanonBall.
And of course I’d have to bring my friend to the South Bay for some amazing Mexican & Filipino food! On the way back up, cruise over the Coronado Bridge and walk around the town and Hotel Del. Dinner & drinks at the new Ketch restaurant on the Embarcadero.
Lastly, we’d go to Convoy and Mira Mesa for more grub – Korean BBQ, unique sweet treats/desserts.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My husband 100%. From the beginning, he was the first one to encourage me to start teaching virtually. He would say “I see all these videos on Instagram of people teaching dance & fitness classes. I’ve seen your classes – you can totally do this! He helped get my virtual dance “classroom” set up RIGHT! I’m very lucky he is a special events production manager by trade. Within days I had professional grade lighting and sound. All equipment that was donated by colleagues he works with. He was also the voice in my ear that encouraged me to launch my website. He was my proofreader and my test audience from a UX standpoint.
Once we were able to start teaching outdoors, he offered to drive around San Diego, and scout ideal locations with me. He always offered to help set up my audio and video components ensuring everything connected properly and sounded well for the client.
Last Summer, I started teaching at the Andaz San Diego hotel rooftop. He would always help move furniture when needed. During the Fall months, I coordinated special events on the rooftop to celebrate my 38th birthday (Sept), Halloween (Oct), Christmas (Dec). He connected me with special lighting, a DJ and helped put together swag bags and treats for the attendees.
I would not be where I am at without this mans unselfish efforts, support, and constant encouragement.
I also want to take a moment to recognize my friends and colleagues at the Andaz San Diego hotel in the Gaslamp Quarter. My good friend, Michael Cochran (Director of Special events & Marketing), gave me the opportunity to utilize the open rooftop to hold my classes. Because of this, my business has increased attendance by 80% on average. It’s been an incredible partnership with the Andaz – their staff has been nothing but gracious, professional and supportive.