We had the good fortune of connecting with Liz Murphy and we’ve shared our conversation below.
Hi Liz, we’d love to hear more about how you thought about starting your own business?
The thought for Santosha is very simple: eating more plants can change the world. This simple thought has evolved into a company mission that encompasses growing, eating and using more plants to increase sustainable practices throughout our community and the world.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Santosha is a Sanskrit word meaning contentment and this business was born from a passion for creativity, cooking, nutrition and sustainability, so naturally, those became the company’s pillars. The combination of these passions is what makes Santosha unique. It’s exciting to be able to show clients and the community how practicing a plant based diet, eating healthy and supporting local, sustainable farms fit perfectly together. I am constantly meeting people and organizations that inspire me to continue pushing for a better future. Current major projects include building our vegan healing broth business, Sustainability is Sexy festival and a cookbook coming out in Fall 2020, so be sure to follow us on Facebook and Instagram for updates and info. Food is my art. My heart is my community. My goal is Santosha.
Any great local spots you’d like to shoutout?
Food first. I’d take them to my favorite places in San Diego, starting with Oceanside and working my way down to the city. The Plot Restaurant serving up amazing plant-based, zero waste goodness would be first on the list. Then The Miller’s Table for vegan grilled cheese and wine with Staci. Modern Times in Encinitas is always the perfect spot for vegan food and great brews. Cafe Gratitude, Bar Kindred, The Yasai, Donna Jean and Spoiled Vegans Cafe will be on the downtown agenda. Saturday mornings are for Cyclops Farm stand in Oceanside… got to get that strawberry fix. And a venture to Sand N’ Straw Community Farm in Vista is a must! I always like to take my visitors to a few of my favorite local shops too! Sonora Refillery for sustainable products and Sea Hive Marketplace for those unique finds. Beach time by the Oceanside Pier, a stroll down State Street in Carlsbad and a few weekly Farmer’s Markets would round out the week.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
There are so many people who have been a part of this journey so far. Marissa at Sonora Refillery has been a huge inspiration in pushing Santosha towards a more sustainable mission. Jessica & Davin Waite at The Plot Restaurant inspire and teach me every day to keep spreading the plant-based, no waste movement. Local farmers like Luke at Cyclops Farms and the team at Sand N’ Straw Community Farm are providing fresh, local food to the community and chefs like me. And I would have never had the courage to start Santosha without encouragement and guidance from Sasha at Come Play — my friends, family and community never cease to support and help me evolve personally and professionally.
Studio Luniste Love Captured Photography Chase Life Photography