We had the good fortune of connecting with Liz & Lisa Fenton & Steinke and we’ve shared our conversation below.
Hi Liz & Lisa, what’s the most important lesson your business/career has taught you?
That failure is part of success. The key is to fail forward–to learn from mistakes and become better. No matter how many books we sell, there are still key lessons we learn-whether it’s about our writing process or publicity, there is constant room for improvement. After each novel is released, we get together and assess what we did well, and what could have been better, and then apply what we’ve learned to the next book.
Alright, so let’s move onto what keeps you busy professionally?
The road to publishing can be long and windy. For us, it took five years and three manuscripts to attain an agent and publishing deal. The rejection was brutal. But we remained steadfast in our commitment to writing, and to each other. Breaking into publishing is not only about writing a great book, but about timing and perseverance. You must be able to get your novel in front of the right people at the right time. And that’s why it’s so important to keep writing, even on the days you feel it is hopeless. Eventually, your hard work will pay off.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
We’d start out in La Jolla Cove, and take them to Warwick’s Bookstore, to pick out a few amazing novels! Then we’d have brunch at Brockton Villa, overlooking the seals in the water. After that, we’d head to the Gaslamp Quarter, where we’d have a drink at the Altitude Lounge, overlooking PetCo Park–the view is amazing! Then We’d dine at Rustic Root Restaurant, and nosh on their delicious food and sip on their mini margarita shots. We’d also make sure they check out The San Diego Zoo, Liberty Station and Mission Bay! One day we’d drive north to Carlsbad, where we’d walk the village, put our feet in the sand, and dine at Vigilucci’s. Then we’d check out 101 Highway in Oceanside–we’d shop at the boutiques and have lunch at our favorite restaurant, Local Tap House!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
We love New Haven Youth & Family Services! They are an organization that intervenes with at-risk youth. They are a last resort for many children, and they take the time to heal them, as well as teach them valuable trades such as cooking and word working.