We had the good fortune of connecting with Liz Brown and we’ve shared our conversation below.
Hi Liz, what do you attribute your success to?
Everyone has their own definition of success—it’s subjective and varies from person to person. For me, when it comes to the success of my brand and blog, Liz Lovery, success is defined by value. I strive to provide content that my audience finds valuable, useful, helpful, or gives them the knowledge or tools to improve their life in some way. But the key differentiator for me is ensuring that I provide enough value that people want to come back again, or follow along for more. There are a few things that I contribute to my success, the first being authenticity. In this day and age, especially when it comes to social media and online businesses, it’s easy to compare yourself to other people in your niche or feel pressure to just “do what everyone else is doing”. And while many brands have found success with this strategy, I’ve found that NOT focusing on what other people are doing and simply aligning my content with my day-to-day life has proven to be more successful. I don’t plan too far ahead when it comes to my content because I believe that part of what makes my brand successful is the ability to “bring people along for the ride” and be a part of the process with the things I share. I love that my audience can be behind the scenes with me, help make design decisions, offer suggestions and tips I may have missed, and I genuinely feel like we are all friends that want to help one another! I don’t try to act like I know it all, because I definitely don’t! And I think my audience recognizes that I’m just like them and are just figuring it out but sharing my journey. Secondly, I think consistency is so important to success. I’ve always struggled with this and have always been the type to start something and then never follow through when things get hard or I’m not seeing the results right away. I’ve learned that success is a long journey and requires dedication, commitment, and patience. It’s difficult to do and there were plenty of times I wanted to quit and give up, but sticking with it gives you the time to really discover what makes your brand and business unique so you can provide the best experience for your audience / customers.
Let’s talk shop? Tell us more about your career, what can you share with our community?
Establishing my brand to what it is today was definitely not easy. I actually started my very first blog back in 2010 and it’s taken 10 years for me to really see the growth I wanted. It’s interesting what “time” can do for a brand or company because oftentimes the way brands begin aren’t usually the way the end up. It’s been a long and challenging journey for me and my business but I’m not sure it would be what it is today WITHOUT having a decade of failures, rebrands, changes, experience, and epiphanies. I’ve changed and grown as a person and so has my business. The hardest part has definitely been having patience and giving myself grace when things didn’t go according to plan (which was most of the time). While I’ve always known I was destined to have a business, I feel like there was a reason I wasn’t finding success in the early years, and that was because I hadn’t become the person I needed to be for it yet. In fact, I attribute a lot of my success to my knowledge and skill set that I’ve acquired over the last 3 years at my corporate job. (Yes, I do also balance a full-time corporate job in addition to running my business!) I’m a Marketing Manager for an e-commerce company, and feel like what I’ve learned in this role has prepared me to see things from a completely different perspective and take the business to a whole new level.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Favorite Activities: – Rent a sailboat around Little Italy Harbor or a duffy boat in Mission Bay. – Pack a picnic and watch the sunset at Sunset Cliffs – Enjoy a classic movie on the roof of the Hyatt Hotel downtown, at Rooftop Cinema Club – Take a drive up to Julian or Ramona and enjoy some wine tasting, orchard tours, and wine tasting. Best Places To Eat/Drink: – Coasterra – Raised By Wolves – Craft & Commerce – Kettner Exchange – Queenstown – Bencotto – Born & Raised – Farmer’s Bottega – Breakfast Republic – Crack Shack – Morning Glory – The Nolan
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My friend Hannah Cases, a fellow blogger, encouraged me to step out of my comfort zone when it came to content and try something new. That something new was joining TikTok and incorporating videos into my content strategy. Up until that point I hadn’t seen a ton of growth in my business, but it took a fresh perspective to encourage me to try something I’d never done before—VIDEO! This change was a game changer with my business because it allowed me to see content in a new way, and offer a way to provide more value in less time. She’s been such a wonderful friend, positive influence, and really helped me in the early stages of turnig my, once hobby, and into a monetized business. She has always been super supportive and open to sharing any insights on her experience in the industry. I feel like it’s important to have people in your life who not only understand your business, but also understand and support your goals.
Other: TikTok: @lizlovery