We had the good fortune of connecting with Lindsay Troncone and we’ve shared our conversation below.
Hi Lindsay, we’d love to hear about how you approach risk and risk-taking.
Risk. Stepping outside of your comfort zone. Let’s be real….it’s scary. I truly believe if your dreams don’t scare you, challenge you, make you feel dumb sometimes, then they aren’t big enough. My business partner and I started our graphic design/stationery company two years ago. I was working 9-5 in marketing and I couldn’t stand it. I knew it wasn’t what I wanted to do for the rest of my life however taking the leap of faith and stepping out on my own almost paralyzed me to even think about. My business partner, Austin and I had talked about starting our company for over a year before we finally looked at each other one day and said, “why don’t we just start?” We got sick of talking about our dreams rather than working hard to make them a reality. Two years down the road into entrepreneurship and we are still constantly growing, learning, and trying to be better. Success will not come overnight but everyday we are taking steps in the direction that we want to go. Austin and I have learned to work together and be business owners of a company we love. I had my first baby 8 months ago and I can’t tell you how happy I am that we decided to take the plunge and start our company. I am so proud to be an example to my daughter of a mother who is present in her life while also hustling to chase her passion. Without taking a risk I would most likely still be behind a desk all day making someone else’s dream a reality. I look forward to continuing to take risks and think outside the box to become the absolute best version of myself!
Let’s talk shop? Tell us more about your career, what can you share with our community?
Austin and I run an online stationery, print, and design website. We create custom artwork, custom invitations, prints, and greeting cards for our clients. We truly love being creative and finding a career that has allowed us to have an outlet for that has been something we will never take for granted. I am so proud of how we have grown and looking back on how far we have come. I can honestly say that every week we take steps forwards…sometimes these are big steps and sometimes they are smaller but regardless we are constantly improving and bettering our business. Things are not always easy and learning to juggling becoming a mother and running a business can be challenging. I am a list maker at heart and I have quickly learned that my mile long to-do list is not realistic (even if I didn’t have an infant to tend to!) I have had to learn to carve out time to dedicate to our work projects and to create realistic expectations for myself. I maximize the time when my daughter is sleeping in order to fully devote myself to what I am working on. I have found this to be tremendously helpful. In the beginning I used to try and do it all. I would be multitasking and answering emails while also trying to spend time with my daughter. I quickly learned that I felt like I was failing on both ends. I felt like I wasn’t being a good mom and I also wasn’t being a good business owner as I was giving half of myself to each. Now, when my daughter is awake I really try and soak up my time with her and not feel guilty for not working every minute of the day. Once she is asleep or my husband takes over with her, I find that I am so much more productive with work. My brain can shift gears and give our projects and to do list the attention they deserve. I am so proud of our women owned company and the amount of love, effort, and detail that goes into each and every piece we create. I am so thankful we create art that is displayed in homes, brings smiles to others faces, and announces people’s favorite moments!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I would take them on hikes at Torrey Pines, bike rides along the coast in Encinitas, watch some sunsets at sunset cliffs, people watching at Seaport Village, wander around Hotel Del on Coronado island, catch a Padres game at Petco Park and sun bathing at Cardiff Beach. We would have to get acai bowls from Swami’s Cafe, a beer at Barrel Republic, ice cream from Handels, sushi at Mikko Sushi, coffee from Lofty, and thai food from Birds Eye Kitchen. So many fun things to do in San Diego – the list is endless.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I need to thank my business partner Austin, for being willing to dive in head first with me. She has always been up for the late night meetings, the last minute deadlines and the moments where I think I have bitten off more than I can chew. I also need to recognize my husband who has never done anything less than support me as I embarked on this new journey. He is my biggest fan and encourager. I truly don’t know if I would have had the guts to go in on this business if it wasn’t for his faith in me and Austin.