We had the good fortune of connecting with Lauren N. and we’ve shared our conversation below.

Hi Lauren, what do you attribute your success to?
The most important factor behind the success of my brand has been putting myself out there and consistently engaging with others in social media marketing and adjacent industries. Building meaningful connections has been a cornerstone of my brand’s growth. In the marketing world, opportunities don’t always come knocking—you often have to open doors for yourself. I’m a strong believer in the power of initiative, especially when it comes to pursuing business opportunities. Reaching out first has opened countless doors for me and my brand.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I’d say I’m most proud of the portfolio of work I’ve built, especially considering my brand started completely by accident! In 2020, I began sharing pictures of my puppy, Remy, on social media, and by early 2022, I was invited to a brand launch party where I met some incredible creatives and business owners. That experience made me realize I wanted to pursue brand partnerships full time. Since then, I’ve worked with over 150 brands, some of which are household names. I never imagined I’d be where I am today, and I think that’s the beauty of what I do!

Although my journey may seem effortless, it’s been anything but. I’ve spent countless sleepless nights sending pitch emails, connecting with brands, and reaching out to industry professionals. It hasn’t been easy, but I love what I do and can’t imagine my life without my brand. Along the way, I’ve learned that more people believe in you than you might realize, and that’s an important reminder—not just for brand owners, but for everyone. I’ve also learned not to take rejection personally; every ‘no’ brings you closer to a ‘yes.’

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I live in Vegas, so here are some of my go-to spots in town, plus a few memorable places I’ve discovered on my work trips to California: For Vegas, you can’t miss LPM at Cosmopolitan—it’s got such a unique vibe and a really great menu. If you’re in the mood for something more upscale, I love Ocean Prime— for an excellent fine dining experience. And of course, I can’t forget high tea at the Waldorf Astoria—it’s such an underrated activity in Vegas, I’ve even had the chance to bring my dogs in the past!

As for California, some memorable spots I’ve come across on work trips include Flour House in San Luis Obispo—hands down, the best pizza I’ve ever had! If you’re in LA, Hermanito in Sawtelle was a perfect post-photoshoot meal. For those who love nature but aren’t too outdoorsy, staying at AutoCamp near Yosemite is ideal—it’s like camping without the mess. Cotogna in San Francisco and Seneca in San Diego are by far the best Italian spots I’ve found this year, and you really can’t ever go wrong with Italian!

When it comes to accommodations, The InterContinental Mark Hopkins in San Francisco is the best hotel I’ve stayed at in a long time—trust me, I travel a ton for my brand, and the hospitality here is next level. And of course, all of these spots are dog-friendly, since my brand revolves around my love for my fur babies!

Who else deserves some credit and recognition?
Definitely my mother! She’s been such a huge supporter of my brand from day one, often helping behind the scenes. As my brand has grown and I’ve started traveling for work, it’s been incredibly fulfilling to bring her along as my plus-one to some amazing places—a real full-circle moment considering all she’s done for me. My close friends have also been incredibly supportive and encouraging, and I definitely owe a portion of my success to the many brand owners and marketing managers who have believed in my abilities and work over the years!

Instagram: https://www.instagram.com/whippet_in_vegas/profilecard/?igsh=MW5qY28zOTlsNG5hNA==

Image Credits
Lester Balila and Dorsey Nguyen
Marco Trinidad
Viktoriia Kontsedailo
Theresa Stratton Garrett
Whippet in Vegas

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