We had the good fortune of connecting with Krista Marcheschi and we’ve shared our conversation below.
Hi Krista, what role has risk played in your life or career?
Eleanor Roosevelt said “Do one thing every day that scares you.” I’m not a fan of quoting people, but I heard this a long time ago and it really resonated with me. Life is far too short to play it safe, especially if you want to leave a dent in this world. You must jump in, and only then, devise a plan around where you land! I realized that if I wanted something, I had to make it happen for myself, and with that taking risks has driven my life and career path to where I’ve landed today. To say I am an adrenaline junkie is somewhat of an understatement and outside of the traditional daily risks that many take, I (in align with most entrepreneurs) often choose the unconventional path for just about anything. I’m a firm believer in Bigger the Risk, Bigger the Reward but I don’t necessarily believe that the benefits are instant. The risks we take become steppingstones to the reward we seek over time. For example, deciding to skip a College Education and dive straight into the workforce was probably the risk most parents would not typically find ideal for their kids to take but for me it is one of the single best decisions I made for myself. In turn, it helped me learn by DOING and forced me to take those leaps of faith, challenge myself and overcome whatever obstacles are in the way. I’ve been married, divorced, hired, fired, uprooted, and flat broke…. however every risk taken that has lead to a failure has still always taught me an incredible amount more than choosing to play it safe would have. Constantly challenge the status quo and ask, “What if?”. Don’t be afraid to risk the convenient and always find a way to say YES because at the end of the day you can’t taste the fruit of life without climbing out on that limb first…
Alright, so let’s move onto what keeps you busy professionally?
As cliché as it sounds, you never really know where you’re going in life until you take a step back and pay attention to where you’ve been. This has been instrumental in the roll and career I have today. I got my first Job at 14 working retail, and from that day on I have had a laundry list of jobs that have become stepping stones in helping me to where I am now in my career. I am a very high-energy person so every job I’ve ever had I’ve immersed myself completely. I’ve worked and managed multiple retail stores, worked in Hospitality and events for a Michelin Rated Bed and Breakfast, worked for CPA’s and CFP’s, was the Technical Assistant for an architecture firm, heckled passerby’s at malls to sign up for Modeling Agencies and sold luxury cars. But about 16 years ago, my duties evolved and became more focused on the Marketing and Events side of businesses and I was immediately hooked. This line and sinker brought me to my true calling. In 2015 I left my familiar life behind and (jumped out on that limb) took a job in San Diego. I provided planning, coordination and execution for over 150 events nationwide, coordinated large scale, multi-faceted retreats, conferences, and created booth experiences for expos ranging from 30,000-70,000 attendees. I built relationships with people all over the World, and learned how to always be ahead of the trends, take criticism constructively, and think outside of the box! That lead to where I reside today. In 2017 I was contacted by the Verant Group to interview for a possible position as the Event & Marketing Manager for a new and exciting Bar/Restaurant/Event space they were building calling Mavericks Beach Club. I had never worked in the bar industry before but was excited for the opportunity to help build something GIGANTIC! Mavericks just turned 3 years old and in that small time frame I’ve now planned & executed hundreds of events, helped raise tens of thousands of dollars in charitable donations, built a social media following of over 12,000 (and still growing!), served as VP of Communications on the board for International Live Events Association, and have made friends and experiences that will last a lifetime! With that said, 2020 not only dramatically impacted me professionally but it also decimated an entire industry. Over night it seemed that the Hospitality and Events Industry was wiped clean. The challenges as of late have been plentiful but they have also proven the resilience that this industry displays and reaffirmed my passion for the job. Every role mentioned above, every late night, every life experience and the support of my family and friends has gotten me to this point and I am certain that this same recipe will get me through even the toughest times.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Mavericks… obviously at the top (*wink wink*) In all seriousness I have lived in San Diego for over 6 years now and I still have not been able to run dry on my list of things to do, which really speaks volumes about this incredible city. The history tour alone you could spend an entire month on. People have this external view that San Diego is this sleepy, laid back surf town when in fact it has an incredible amount to offer. From the historic Midway Museum, to iconic Balboa Park, to dining in Liberty Station (where my grandfather was actually stationed for his term in the Navy!) and the National Monuments that are scattered about, to the incredible array of restaurants and bars nestled in each of the unique neighborhoods, and then the highly sought-after San Diego Zoo.. there is never a “Boring” option here. Regardless of whether you’re in San Diego for business or traveling with the family, the opportunities to explore ‘America’s Finest’ are endless. There is truly something for everyone in San Diego!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
When I hear the word “encouragement” I’m automatically fashioned to think solely about my family. However in my lifetime, blood relatives have only played a small roll in where life has taken me. I more or less have a myriad of life experiences that have collectively contributed to the person I am today. Thank you to everyone I have ever met. Whether you believe it or not you have all played a crucial roll in the path I lead.
Kevin Daniels with Foxhouse Media