We had the good fortune of connecting with Kelly Guerriero and we’ve shared our conversation below.
Hi Kelly, what do you attribute your success to?
When creating The San Diego Scout, I made a conscious effort not to look too much into what other people were doing. I wanted my website to be authentic to me, my style, and the things I like. When I look at my Instagram feed and my website, I absolutely love what I see because I’ve stayed consistent with my tastes. From the colors in my pictures, to the font styles, and the actual content I produce I really enjoy it. There are a lot of amazing food, lifestyle, and travel bloggers/instagrammers (I see myself as a mix of all three) but I think the key to success is committing to your unique style and not copying what anyone else is doing.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Although The San Diego Scout is my fun and creative passion, I do have a full-time job in Higher Education. I work as an Academic Advisor for undergraduates and PhD students at UCSD. I have worked in Higher Education, professionally, for 6 years and as a student intern for a few years before that. I love helping others, but the role I am in is not necessarily one where I can be creative. I found my passion for creativity when I was in my graduate program and was required to design a website portfolio. Many of the examples we were given were quite plain and generic, but I knew I wanted to spend time making mine a great representation of myself. After I graduated with my Master’s degree, I had no real use to keep up that website which is how the idea of building The San Diego Scout came along. I found website design to be a great way to express myself creatively and have incorporated Instagram / photography into that. I think the most important thing to remember is that you can do more than one thing in life. We are given this idea, from early on, that we should decide what we want to be when we grow up. Well, I want to be and do many things and my ideas of what I want to do evolve frequently!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Ah, this is my expertise! Here are my top spots that I actually have taken my best friend when she’s visited! Brunch – Farmer’s Table (Little Italy), Brockton Villa (hello Ocean views!), The Med (La Valencia hotel), Hash House a GoGo (the original location is right here in Hillcrest!), Morning Glory, Firehouse PB, Fig Tree Cafe Coffee / Dessert – Better Buzz, Communal Coffee, Salt and Straw, Donut Bar, Creme & Sugar Lunch/Dinner – Nolita Hall, Buona Forchetta (A MUST!!!), The Taco Stand, Rustic Root, Cafe Coyote, Carino’s Pizza (a hidden gem in La Jolla – my favorite pizza in town), Poseidon (right on the beach in Del Mar – amazing at sunset) Drinks / Going Out – The Nolen, Trailer Park After Dark, The Tipsy Crow, Carruth Wine Garden, Vin de Syrah, Gossip Grill (best frosé), PB Shore Club, Polite Provisions Activities / Places – The Zoo (OF COURSE!), Balboa Park, Coronado Island (I love going to the Hotel Del at Christmas time), a Padres game, Sunset Cliffs, the rollercoaster at Belmont Park, The Cave Store! There are SO many places to eat, drink, and visit here in San Diego it’s impossible to make a short list!!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
From the beginning, all of my family and friends have been very supportive of The San Diego Scout – especially by following my Instagram, liking my pictures, and sharing my content / recommending my site. This support has been especially important to me on a personal level, but also to help me grow my brand and get the word out there about The San Diego Scout as a resource for those looking to explore the best that San Diego has to offer. My friend Brandon, who runs a very successful blog and Instagram called The Daily Dram, was extremely helpful to me when I first started. I knew that I wanted to start a website, I had a bunch of content ready to go and I had a vision in mind. Brandon encouraged me to just start and reminded me to be consistent which is one of the biggest pieces of advice I would pass on to anyone looking to start a brand or grow a following.
Other: Pinterest: https://www.pinterest.com/thesandiegoscout/