We had the good fortune of connecting with Kaitlin Brady and we’ve shared our conversation below.

Hi Kaitlin, have there been any changes in how you think about work-life balance?
Sometimes, I feel like I’ve totally nailed the concept of work-life balance. Other days, it feels as though I can’t keep up with my day job let alone my passion project on Instagram and my own life. Several years ago, I used to think “overworking” (whether in personal projects like Just Beet It or in my career) was a badge of honor. But since then, I’ve learned that sacrificing the “life” part of “work-life balance” does no one good. I once heard a quote that said “you can’t pour from an empty cup” and I find this rings especially true when it comes to the concept of work-life balance. By giving myself grace and time to unwind and have fun, I can find inspiration for my passion project and energy for my day job.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
The food space on social media is one that is very saturated — especially in the wellness space. Having created my account in 2015, I’ve seen the way that Instagram has changed over the years and the influx of creators that have joined the community. It’s incredible, really. Rather than looking at it as a “challenge” or “competition” I look at it as inspiration and motivation. After all, we’re all here to make healthy eating more approachable and that alone is awesome. But, I do believe that there is something that sets me apart and that’s in the way I choose to talk about the content I create. Being in the copy and content space for my day job means I spend a lot of time with words (I guess you could say it’s kind of my thing — but it’s also something I love). A lot of people post short captions, and if that’s what works for them, that’s awesome and I support that 100%. A lot of people also use that space as a place for reflection, which is equally as special. But I love to use captions as a time to really bring the taste and smells of what I create to life. It’s not JUST pasta. It’s a slightly ribbed noodle that has a gentle bite and is enrobbed in a velvety cream sauce that has notes of tangy lemon and peppery parmesan. It’s not JUST a picture, it’s an experience brought into the home of the viewer. And sometimes, it’s not always about the food. It’s the experience I had with the dish. The look of pure joy my boyfriend gave me when he took the first bite, or the way I went back for seconds when I knew very well I had already eaten it all. So yes, on the surface maybe my content looks the same as other creators, but it’s the words that count, too, and that to me is special.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Eating out is one of my favorite activities. I wish I was kidding, but there’s something that makes my heart so happy when sitting on a San Diego patio at sunset and sipping on a smooth glass of Cab while enjoying the company of friends or family. And then there’s the food. Oh, the food. So when friends come to visit (or we’re simply meeting up with friends around town), eating out is always a non-negotiable. San Diego has so many incredibly diverse and delicious spots, it’s hard to choose just a few. When celebrations are in order, Cowboy Star is my go-to. The atmosphere, the food (the Parker house rolls — my gosh), the service, everything is absolutely impeccable. For tacos and margs, Peusto, always. Italian food is where my indecisiveness really shines. Barbusa is an obvious choice. There’s nothing bad on that menu, and the whole Little Italy experience never lets you down. But, Alexanders on 30th is such a hidden gem and has the most romantic, cozy back patio that makes me never want to leave (and keep on ordering wine). For daytime digs, Encinitas has my heart. Good On Ya is a longtime favorite for delicious breakfast, warm drinks and relaxing vibes. That said, if I had to choose one of all of them, it would be ordering a sandwich from Pipes Cafe and enjoying it on the side of the highway while watching the surfers down below. Now THAT is the true San Diego food experience.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
None of what I’ve created would have been possible without the support of my boyfriend. He’s always been my #1 fan, offering help when needed (and being the ultimate taste tester for any treats I make). He’s challenged me to think outside the box and (whether he knows it or not) has helped to inspire a lot of the recipes and meals I’ve created. But most importantly, his drive and passion in his own projects and business endeavors is a constant motivation for me to continue chasing after my own.

Instagram: _justbeetit

Linkedin: https://www.linkedin.com/in/kaitlinbrady1/

Nominate Someone: ShoutoutSocal is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.