We had the good fortune of connecting with Kaela Kinnare and we’ve shared our conversation below.

Hi Kaela, what do you attribute your success to?
I believe the most important factor behind my success is my authenticity. Instagram can sometimes make it difficult as everyone competes with one another to appear to be the best on the ‘gram’. I’ve found that being true to myself and my values regardless of the pressure to act otherwise really makes my account stand out. I try to be as real as I can, without sharing so much that could scare people away, but enough so that when people read my captions or see my stories, they know who I am as a real person. Instagram for our pets has always been around, but being a ‘dog influencer’ has become the newest obsession. I turn down a lot of collaborations that don’t align with my values or food/treats I would never feed my dogs, because I do not want to promote products to my page that I personally would never buy or use. I want to be true to my followers and only promote the best, by providing my honest review and creating genuine content for that business. This has made me successful because my audience trusts me.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I’ve been on Instagram for about 8 years now, originally creating it as a joke because Bo would fall asleep in weird positions. I started to take it seriously about 6 years ago when I started fostering dogs and working with rescue groups to spread awareness. I’ve since fostered 21 dogs and puppies and several have found their homes through adopters discovering my Instagram page. It wasn’t easy to get to where I am now. At first ‘dogstagram’ was treated as a joke; it was a place to go to laugh at funny dogs or see cute photos. When I began sharing the reality of fostering and the life many dogs have prior to making it to a rescue, I was taken more seriously. Again, authenticity really played a role in my growth both on and off of social media. I’ve learned to take certain comments with a grain of salt and never take anything personally. There are a lot of people who still troll the platform and there will always be someone who isn’t happy about something. The best thing to do is to educate that person or ignore and move on. I am most proud of the mutually beneficial business relationships I’ve built with several well-established companies and small businesses through collaborations and promotion through my platform. What sets me apart from most other dog pages, is that I am not just on the platform to work as an influencer. I really enjoy sharing my dogs’ quirky personalities, as well as my journey towards becoming an RN. My account is dedicated to my adventures with my dogs, our everyday lives, advice on traveling with dogs, canine enrichment, canine nutrition, and more. I’ve also created a secondary account – @dogsof_sandiego where I plan meetups and events so that other dog owners like myself can meet and our community can grow.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
We are lucky enough that San Diego is extremely dog friendly so I would probably cater our trip to allow at least one of my pups to join us. We would grab a donut at VGs donuts in Encinitas and coffee at Lofty Coffee. I love the rail trail in Encinitas or even the walk along the beach from Swamis down to the Cardiff Kook. We would hit up Fiesta Island to let the dogs romp, then continue further south to walk around Coronado Island. Some other fave spots of ours are Balboa Park and Seaport Village. Although not dog friendly, we would have to visit at least one of the museums in Balboa, probably the Natural History Museum because that is my favorite and I can spend hours in there. Seaport Village has a lot of cute little shops and my friend can get some awesome souvenirs there. We have a ton of breweries in San Diego, so we would have to hit at least one. We would end the day with a walk along sunset cliffs and dinner in Encinitas along Hwy 101.

Some of my other fave local spots are Liberty Station, Mount Laguna, Annie’s slot Canyon trail, Torrey Pines trails, paddle boarding with SUP Pups, Convoy St for some amazing asian cuisine, and Little Italy.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Hannah from @maggielovesorbit has mentored me on how to grow my Instagram genuinely and organically My family and friends for always supporting my crazy photography ideas and adventures with my pups

Instagram: https://www.instagram.com/misterboandco/

Facebook: https://www.facebook.com/misterboandco

Other: I also run @dogsof_sandiego

Image Credits
Christmas photo of my 3 dogs and myself in VW bus and photo of brown dog on the bed are taken by @erinwiesephoto Any other photos of myself and dogs taken by @elizabethtranphoto

Nominate Someone: ShoutoutSocal is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.