We had the good fortune of connecting with Jon Biong and we’ve shared our conversation below.

Hi Jon, what’s one piece of conventional advice that you disagree with?
“Fake it till you make it.” We’ve all been taught this “life hack” for getting ahead in life and while it has its merits, one has to consider the lasting impact in the grand scheme of things. I believe that allowing your growth to be seen and measured even in times of failure lends itself to having success that will last longer than “15 mins of fame”.

Alright, so let’s move onto what keeps you busy professionally?
I am a San Diego based Instagram Foodie. I stumbled upon a way to combine my love for food, photography and film in 2017 and never looked back. What I love about my journey is the friendships I have made by connecting with other like-minded foodies but also digging deeper past the food and speaking to the owners of the restaurant themselves. Hearing their experiences and passion first hand makes you appreciate not only what’s in front of you but what it took to get there. As long as you’re honest with your work there will be people who resonate with it. Building an organic audience over time is important for real engagement and fulfilling interactions.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
San Diego is a big and beautiful city with plenty of experiences. As far as food places go we’d get tacos from Tacos El Gordo, ramen from Menya Ultra, chilaquiles from Cocina 35, crab cake sandwiches from Point Loma Seafood, dessert Seaport Fudge Factory just to name a few.

For sights, any of our gorgeous beaches but my favorite is Torrey Pines for the hike and the view.

San Diego is home to a plethora of micro breweries so choosing just one would be difficult but I would definitely make an effort to visit AleSmith in Miramar aka Beeramar.

There’s always a concert, festival or market happening at any given day so there is no shortage of things to do.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Shout out to my friends and family who supported me even tho they didn’t really get what I was doing.

Special shout out to my girlfriend Elsa for always hyping me up. Love you!

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