We had the good fortune of connecting with Jodie Alonso and we’ve shared our conversation below.
Hi Jodie, we’d love to hear more about how you thought about starting your own business?
Local & small businesses are so important to our economy & to the vibrancy of an area. Having grown up working in my parents sandwich bar in England I know the importance & also the hard work that goes into running your own business. I have always been an entrepreneur and so when we stumbled across San Diego & settled here with our family I recognised a gap in the market for a bazaar that also helps to promote local small businesses. The P.R & Social media side of my business evolved after people saw how I was promoting the bazaars so successfully & I then started doing the same for them.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
My social media & P.R clients who hire me get someone who is passionate about their brand & cares about building community with their followers. I am proud that by using just two tools Instagram & Facebook I was able to launch successful businesses & make lasting relationships with fellow local brands & consumers. I arrived in America not knowing a soul & within a month had started my own business & also connected with lots of other creatives in San Diego who have since become friends. People have been complaining recently about social media & I do agree to a certain extent that due to the frustration of the worlds situation it can be a toxic place at times but it is also a free tool that allows businesses to grow & connect like nothing else. As long as you stay focused and have fun with your content it really is such a wonderful & lucrative way to connect with your targeted audience.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Well being from England pre covid we had a steady flow of visitors. For sure we would always head straight to Little Italy for breakfast at Pancake Lord followed by a stroll around Sea Port Village. Liberty Station has a special place in my heart as that’s where our The Local Bazaar is usually held. We would head to the Public Market so our guests could choose which meal to buy then head outside to eat on the grass. We recently discovered Whale watching with Gone Whale Watching and it was amazing! Truly a magical experience. Ego Electric Bike Life at Flower Hill Promenade rent electric bikes so we recently did that and cruised around Encinitas eating outdoors at The Union then sushi from Pacific Coast Grill picking up donuts from V.G donuts in Cardiff Beach. The perfect day out to cruise along the beach front.
Who else deserves some credit and recognition?
Wow there are so many amazing local makers & businesses that we have worked with over the years who have made The Local Bazaar & my P.R company such a success. Our friends over at There San Diego were also instrumental in the launch of the The Local Bazaar at Liberty Station with their help promoting us on Facebook. Our partnership with Sara Wacker P.R has been invaluable too by helping us secure over ten spots on local live news stations over the last five years. Finding a photographer who really understands you is so important & I’ve been lucky enough to call Angela from Create With Gusto a friend and an amazing content creator. Whenever I have these crazy ideas for videos she always jumps to the task and supplies exactly what I had in my head! Obviously right now due to covid, large events have taken a pause but my P.R company & personal brand on social media has been growing with new clients & sponsorship deals are on the rise.