We had the good fortune of connecting with Jessie Medina and we’ve shared our conversation below.

Hi Jessie, what role has risk played in your life or career?
It’s riskier to be stagnant than to take the leap. Sure, when we jump we don’t necessarily know what’s ahead, this is why we think it’s risky. However, if I’m already uncomfortable where I am, if I already know something needs to change, the real threat is staying in that position and missing out on the possibility of a better future. This is why I don’t believe that being stagnant is our comfort zone; if it were, we wouldn’t be considering jumping. This “comfort zone” is actually uncomfortable and usually a sign we’ve gotta make changes.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I’m the founder of a creative space and studio in San Diego called FEMX Quarters. I also host the Hey Dreamer Podcast and I’m the creator of the DreamMaker Mastermind for female entrepreneurs. When I created FEMX Quarters, one of my main intentions was to create representation and diverse spaces. I operate all my endeavors with the ‘quadruple bottomline’ goal that focuses on profit, people, planet, and purpose. Was it easy? No. I had to bootstrap and get creative to get the building, I had to learn how to work with construction contractors, I had to build new systems I didn’t have to before as a digital entrepreneur, and the list goes on. I overcome challenges by taking action. Period. I tell people this and some get it and some don’t. But it’s the truth, if I sit here and wait until everything is “perfect” that will never happen. For example, studies show that Latinas are the least funded of any group in the U.S., also the least paid! I can postpone my dreams until one day there is equality, if ever! Or, I can become an outlier who creates my own funding and builds spaces that defy the status quo. My entire life, I’ve had to overcome. Honestly, the more you take the leap, the more confident you become. It’s like cliff jumping, you will never stop to experience the adrenaline and sometimes even fear, but it does become easier. You just become more and more daring even if it’s scary.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Here is where I’d take my best friend for a day of fun in SD: 7am Coffee at Yipao Coffee or matcha at Holy Matcha, depending what mood she’s in. 8am Go to FEMX for a creative morning mastermind and take some fun photos with the IG worthy lounges. 11am I’d take her to the hidden swing by the water in La Jolla 1pm Parakeet Cafe for a light and healthy lunch and fun photos 2pm Go to the beach and lay out maybe even kayak if she’s up for it 4pm gelato time and then get ready for the night. 6pm take her to dinner to one of my favorite restaurants (super underrated and hidden gem) Berta’s in Old Town where they serve different dishes from all over Latin America 7pm grab a drink at a rooftop bar downtown like The Andaz Hotel one.

Who else deserves some credit and recognition?
The book Linchpin: Are You Indispensable? is one of my favorite books and helped me grow so fast in the beginning of my career which eventually led me to where I am today. I became a corporate executive in my 20’s and learned so much from that experience that I now apply to my business and even teach other founders and entrepreneurs.

Website: femxquarters.com

Instagram: instagram.com/JessieMedinaOfficial

Facebook: facebook.com/femxquarters

Yelp: https://www.yelp.com/biz/femx-quarters-san-diego-2

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