We had the good fortune of connecting with Jesse Fritsch and we’ve shared our conversation below.
Hi Jesse, why did you pursue a creative career?
Staying focused on just one thing has always been hard for me. I didn’t like being told what to do or when to do it. That said, at a very young age I was drawn to skateboarding and playing music. They offered complete freedom to learn and evolve constantly…I could never run out of tricks to learn or songs to play. I’ve tried to apply that mindset to everything I do. How can I grow, how can we as a company be more creative, how can we tell better stories etc…This keeps things fun and exciting.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I started The Anton Eye with the goal of being solely a video production company, but quickly discovered that our clients needed so much more. Brands or productions now need a 100X more media than they did 10 or 15 years ago to have any sort of an impact. As so many of us at Anton come from marketing backgrounds, we are aware of what all is needed to support all aspects of our clients projects from a media standpoint. We work with them to create what we call “strategic media development”. Basically that means we look at everything our clients are trying to accomplish, and come up with a media plan within their budget to best support them. This way our clients aren’t just banking on one video to “go viral”. We started Anton in 2013 and all of our clients have been referrals which I think says something. Josh and I have been doing this kind of work together since we were kids. Playing music, making skate videos, hand drawing band flyers, and so much more. Money or no money, this is what we love doing and that shows in our work.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
First off, i’m a skateboarder, so we would hit all of the local parks such as Encinitas Community Park, Linda Vista, and Oceanside. Coffee is a must, and I have to give it to Zumbar in Cardiff and Steele Mill in Oceanside as my two favorite spots. You can’t visit San Diego without going to the beach. My personal favorite is Cardiff Reef. Nice beaches, reefs for the kids, surfing, and fishing. Great restaurants is one of my favorite things in San Diego and this list could go on forever, so i’ll just give a top three. Kaito Sushi in Encinitas (not many people know about it, and it beats any place I’ve ever been for Sushi). Bird’s Eye Kitchen in Leucadia (best Thai food around). Flower Child in Del Mar (I’ve gone weeks ordering the Forbidden Rice bowl from there every day). Tuna fishing in San Diego is insane! I’d definitely make that happen.
Who else deserves some credit and recognition?
There are so many people that have helped me along the way, but here are the ones that played pivotal roles. My father who is a distinguished professor that has always supported me 100% even though I went in a completely different direction than he did because he understood the importance of having a passion. He always said to me when I was a young kid wanting to be a pro skater “you’re truly lucky to have a passion like you do at such a young age” Matt Dove was a pro skater and friend that took a chance on me and got me sponsored. Matt opened a lot of doors for me. Mike Manzoori was an amazing pro skater and cinematographer that put my music in his videos. That opened my eyes to the world of production that I fell in love with just like skateboarding and music. Mike now works with us at Anton which is amazing. Tony Hawk not only took me around the world many times skating, but also gave me opportunities to explore my other interests such as storytelling and production. I learned so much from Tony and could never thank him enough for all he’s done for me. My childhood friend and co-founder of The Anton Eye, Josh Vargo. We’ve played music together since we were 13 years old, and I’ve never met a more talented human in my life. When it came time to start my own company, I knew I needed Josh to make that happen. My wife, Jessika. It takes a special kind of person to deal with my kind of crazy, and she does it every day. Not only that, but she is also an amazing marketer and brought a whole other level of professionalism to The Anton Eye.
Josh Vargo, Alex Andino, Tamar Levine, Jaime Fritsch, Jesse Fritsch, Ryan Allan