We had the good fortune of connecting with Jenn Lappe and we’ve shared our conversation below.
Hi Jenn, is there something that you feel is most responsible for your success?
I would say that it’s my focus on giving a great customer experience. I strive for having an amazing client experience from the first contact through gallery delivery. After booking, I send lots of information on best times to shoot for best lighting and location selection ideas, and I send a portrait guide for styling tips to look great on camera before the shoot. At the shoot, my fun and laid back personality gets my clients to loosen up and have fun in front of the camera! I’ve taken a lot of education in posing to flatter everyone to get those perfect candid-looking photos (that aren’t actually all that candid usually!). My goal is for the session to be a fun and memorable one in addition to getting beautiful images. My favorite WOW factor for happy clients is to always under promise and over deliver! I try to get a sneak peek photo or photos out the next day, and deliver the usually very large gallery as fast as I can. I think “WOW”ing my clients at every step of the process has really led to my success via repeat customers and word of mouth referrals!
Alright, so let’s move onto what keeps you busy professionally?
Lately I have bought some online classes to learn Photoshop better, Pinterest marketing and website SEO, and a class on wedding details styling that I’m excited to jump into when I find time! The first 2/3 of 2020 was very slow of course, but ever since I have had a lot of family sessions and elopements. I’m also keeping an eye on the wildflowers for this year to start planning some upcoming spring mini sessions. I love to connect and collaborate with other wedding vendors, and there is always work to do in keeping up with social media and updating my website and blog. I am also always on the lookout for new things to learn about anything photography, but also the business and marketing side as well.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
San Diego has so many amazing places to see and eat at! For where to go, I would take her to Coronado for a day, go to Balboa park and do a night out downtown (post-covid), take her to La Jolla to explore and go to the beaches, Torrey Pines and Annie’s Trail, the Encinitas Meditation Gardens, paragliding at the Glider Port, and maybe a brewery tour and catch a Padres game! Of course a visit to the Safari Park, the zoo as well. For places to eat, my top faves to visit would have to be Sushi Ota, Underbelly, Vigilucci’s, Taco Stand, Thai Village in PB, Puesto, Crack Shack, Union Tap and Kitchen, Tony’s Jacal, Jake’s Del Mar for the view, and more!
Who else deserves some credit and recognition?
My shoutout goes to the online education from Amy & Jordan, and also Katelyn James! I learned a TON about shooting, editing, posing, and a stellar client experience from these online educators. I also believe in community over competition, having a network of photographers and vendors that all help and lift up each other is huge as well in terms of growth for everyone. And lastly but certainly not least, my husband Josh for always supporting me, and coming to my sessions to hold my reflector for me and take behind-the-scenes videos!