We had the good fortune of connecting with Jenn Goldberg and we’ve shared our conversation below.

Hi Jenn, how do you define success?
When I think of all my goals with JULES GREY JEWELS, the biggest and most important to me is creating happiness and confidence for both myself and other women, every day, from the inside out. Starting this small business and creative outlet for my future has been quite a journey with no shortage of obstacles, but I already feel an overwhelming amount of achievement, and I’m proud of everything I’ve learned along the way. It really is a dream come true, and there’s a feeling of accomplishment when I just think about all the growing pains and gains. Designing beautiful and meaningful jewelry with an ocean view in Cardiff while also spending time with family and friends allows me the opportunity to be creative and also be present in my happiness. I truly love producing jewelry that makes me just as happy as it does those who receive it.

Bottom line, the success and rewards aren’t just materialistic. . . it’s been my resilience, self-discipline, confidence, and learning to believe I can do anything I put my heart and soul into. It’s felt like a rollercoaster ride at times with the ups and downs, but the most exciting part is that I’m just getting started and still have bigger goals to chase, so it feels really great to be where I am at this moment!

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I was born and raised a Georgia peach, so I’m a Southern girl turned devoted California mama. My husband and I decided to embark on an adventurous cross-country expedition in 2011 after the economy fell apart, and thankfully that brave decision to move landed us in the beautiful Cardiff-by-the-Sea because our new home is where I found my paradise. Cardiff is truly what California dreams are made of, and it’s been the driving force that has fueled my life’s creative passions. Initially following our move, I worked full-time for four years at a startup company in Solana Beach, which allowed me to wear many hats and temporarily satisfied my deeply ingrained desire for innovation. Then in 2015 after years of infertility obstacles, my longstanding dream of becoming a mom finally came true with the birth of my son, Keegan Jules. Our family was so fortunate again in 2016 when our daughter, Lyla Grey, was born. They are hands-down my constant reason for being the best version of myself, my daily motivation to pursue my dreams with passion and purpose, and my eternal reminder to soak in all the good vibes around me. Hence, the name of my jewelry business, JULES GREY JEWELS.

I’ve always been very active, outgoing, and determined to succeed on my own. I got my first “real” job at 15 as soon as I was legally allowed to do so. I took great pride in being able to support myself from then on, and I continued to work through college and up until days before my first child was born. For as long as I can remember, I’ve loved all things creating, designing, and inspiring. Even as a little girl, my entrepreneurial spirit manifested itself in attempts to promote my own craft sales, host neighborhood art and dance camps, help people with decorating and organizing, and creating jewelry which I have done now for over 20 years.

Starting in 2019, and as soon as my three- and four-year-old started preschool a few mornings a week, I found myself craving a creative outlet again on a regular basis. So, I began searching for the perfect opportunity to make use of my small window of solo time. . . something to give me more purpose, fulfillment, and a sense of growth beyond the daily (and seemingly unending) responsibilities I had come to know as a dedicated full-time mom and wife. While exploring options and doing some design work on the side, I also started selling a limited number of one-of-a-kind necklaces at a local retailer. Every time I’d brainstorm ideas about the foundation of my future endeavors (and what would truly make me happy for many years to come), I kept coming back to the same few principles: designing and creating things that make people happy, maintaining a healthy work-life balance, and honoring where I came from because it’s what has made me the woman/wife/mom/person I am today. Once I honed in on these tenets, and after waking up one morning from a dream where I started my own jewelry business, I knew exactly what I needed to do. I set out to create a minimalistic, everyday jewelry brand for “busy babes and mamas” just like myself that could truly be lived in. I knew it had to have an uplifting aesthetic that evoked contentment and good vibes, and it would be inspired by the laid-back beach culture in Cardiff-by-the-Sea. My Southern roots as well as my Italian and German heritage also played a role in some design ideas.
This small business journey of mine certainly hasn’t been easy, but I absolutely believe that strength grows from struggle, and I know I’ve grown the most when I’ve had to face my biggest obstacles and fears. I had thoughtfully and confidently made my decision to start JULES GREY JEWELS at the end of February 2020, so I immediately applied for my Seller’s Permit, started networking, picking brains of fellow artisans, found a supplier I trusted, and invested all the money and time I could to get things going. Then, only a couple of weeks into my new venture, our world was unexpectedly turned upside down by the COVID-19 pandemic, and my already limited solo time (that I had been planning everything around) no longer existed, with no return in sight. Many months later as our community began to adopt our “new normal”, including hybrid homeschooling, I would have to juggle putting on my mom/teacher hat for online learning while hustling upstairs to my makeshift office so that I could also put on my artist/creator hat for 20 minute increments. To say it has been a struggle is definitely putting it lightly, but it cemented in me how badly I wanted success. With help from my husband, who is an extremely hands-on Dad, we worked tirelessly to lead our family and respective businesses through this pandemic storm. Without any family nearby, I had very little to no childcare help for the majority of 2020, making the launch of JULES GREY JEWELS slower trudging than initially anticipated. Luckily our family stayed healthy, and throughout the stressful and unprecedented time experiencing a global pandemic, I fortunately found relief and sanity in this creative outlet and business venture. I remained extremely dedicated to my craft and made time when there often seemed to be none. I spent many late nights and early mornings learning everything possible about starting a business on my own. . . from branding and marketing, product photography and building an e-commerce website, bookkeeping, to expanding upon my previously self-taught skills as a jewelry designer. Sometimes it seemed all too much, but in hindsight, my strength and determination grew from these struggles, and I accomplished so much more than I anticipated during COVID. It’s still a daily balancing act trying to wear my mom and wife hats while running a handmade jewelry business as a one-woman show, but I’ve learned to embrace the struggle and keep looking onward and upward!

Boho, glam + everyday, chic jewelry, JULES GREY is handcrafted + inspired by good vibes in Cardiff-by-the-Sea, CA. My designs have always been a mix of bohemian and glam, and since becoming a mom, they’ve also evolved into more functional, lightweight, and minimalistic pieces that are comfortable, effortlessly chic, and meant to be lived in every day. Drawing upon such design principles, my first and most popular collection was born: LIVE in LINKS (TM) for the busy babes + mamas who never have enough time. Cute, comfortable, lightweight pieces in high quality 14K gold fill + sterling silver so you can live in your links and feel put together day in, day out. Because I insist on making jewelry that lasts and valuing my clients’ investments, I always use the best possible precious metals (nickel-free 14K gold fill + .925 sterling silver) so the jewelry can be worn every day, all day. All stones used are semi-precious gemstones, and I purposely choose materials that will ensure both beauty as well as durability, so they may one day become heirloom pieces to hand down. I also have other collections, such as: CARDIFF SEA + SOL (20% of sales will be donated to Cardiff Schools Education Association), GAL PALS (share the love when you purchase a set and get one 25% off for gifting), and MAMA + MINI (sold as a pair so little ones can sport their own JULES GREY JEWELS just like mommy; one for MAMA + one 15% OFF for mini). My collections have a continuity to them but also have their own personalities to appeal to each individual.

While a handful of pieces were designed with my family’s origins and our heirloom jewels in mind, most of the jewelry I’ve created is simply a tribute to historical Cardiff and inspired by our quaint little beach town. In particular, with the worldwide events of the last two years, I feel incredibly fortunate to call Cardiff-by-the-Sea home, and I’ve always found myself influenced by the alluring colors and serene beach vibes along our gorgeous coastline. For this reason, most pieces are uniquely named after all the special streets in this beautiful beach town (like Mackinnon, Edinburg, Birmingham, and Oxford). My COMPOSER DISTRICT collection is also significantly inspired by mesmerizing strolls through that specific area in Cardiff, adorned with fantastic ocean views and charming streets named after famous musical composers.

I absolutely love and appreciate getting honest insightful feedback, whether it’s when I’m working closely with people on custom orders or at maker’s markets and private pop-up events. With that said. . . please contact me if you’d like to have JULES GREY JEWELS at your next girls’ night, birthday, shower, school, or business event! We’ll customize a perfect selection of beautifully displayed jewelry for you and your guests (depending on your preference and event size) so that guests can browse and shop at their convenience.

Any places to eat or things to do that you can share with our readers? If you have a friend visiting town, what are some spots you could take them to?
This is a tough one since San Diego has gorgeous weather year-round with no shortage of amazing things to do and see. Our luckiest visitors are definitely those that have plenty of time because there really is so much here to experience, eat, and drink! Truthfully, when a friend is in town we almost always start and end our adventures at some of my favorite Cardiff spots. Maybe I’m biased because I’ve lived here for ten years now and obviously love it enough to find inspiration for the majority of my jewelry designs, but you really can’t beat the laid back little beach town vibes! Grabbing some delicious VG’s Donuts before hanging out on the deck at Bestawan with manmosas is always a must. Then we’d have to stop at Best Pizza for some slices and craft brews before walking down to the beach. No matter what time of year, you can always count on hours of beach time whether it’s spent swimming, surfing, lounging, or just walking. Keeping with the delicious pizza and draft theme, we’d also have to make a stop at East Coast Pizza and The Lost Abbey Tasting Room at some point during the week. After chilling out in that courtyard we’d of course have to walk over to Seaside Market for some tasty essentials. Another Cardiff must is Las Olas because the spicy margs and enchiladas always hit the spot after a good hike or day on the beach. Las Olas and Pacific Coast Grill are a couple go-to spots when you want great food and drinks with an ocean view so close you can smell the salty breeze. If we’re looking for some entertainment, a night of good tunes at Belly Up in Solana Beach is lots of fun. Hopping on The Coaster for a scenic ride is also a great way to spend a day strolling around Downtown San Diego. Petco Park is such an awesome stadium, so we’d try to catch a game or concert while we’re down there too. Another fun way to spend a morning or afternoon is heading to Dog Beach in Del Mar if you love furry friends as much as I do. Before wrapping up the week, we’d definitely have to visit the Self Realization Fellowship’s Meditation Gardens and then spend some time walking up and down the 101 in downtown Encinitas. There’s actually so many great restaurants and shops that we could easily spend a day or two just eating and drinking our way through Encinitas! Some of my favorites are 101 Diner or Swami’s Cafe for breakfast, Union or 3rd Corner for brunch, Taco Stand or Biergarden for lunch, and for dinner you can’t beat the cozy Italian ambiance at Trattoria i Trulli or the live music at The Roxy!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I absolutely would not be where I am today in this small business journey of mine if it weren’t for the constant encouragement, advice, and unconditional love that so many family members and friends have provided so willingly over the years. From day one, when I finally decided to turn my longtime jewelry making hobby into a business, I’ve received more support than I sometimes even know how to express my appreciation for. I can’t thank my husband enough for continuing to believe in me, and for trusting that I knew what I was doing when I made the decision to put my energy and hard-earned savings into starting a business, which I now realize I knew nothing about! Not to mention, the countless hours of help he’s given me without question so that I could take a break from my full-time mom/wife duties to focus on my work. Same goes for my parents, mother-in-law, and extended family. . . I hope they all know how much I love them and that their support has meant the world to me! My girlfriends (and their thoughtful husbands) also deserve a huge shoutout when it comes to my success. I’m beyond grateful for the pop-ups they’ve hosted, referrals sent my way, and that they look to me whenever a special gift is needed or they’d like to treat themselves. Every time I see them, I can’t help but feel proud and privileged they’re wearing my own handmade jewelry. Pieces they not only enjoy and choose to wear daily, but happily paid for in order to support my passion and small business. They’re basically my beautiful, walking, talking, JULES GREY JEWELS advertisements!

Website: https://julesgreyjewels.com

Instagram: https://www.instagram.com/jules.grey.jewels

Facebook: https://www.facebook.com/jules.grey.jewels

Other: Massive thanks to everyone who showed JULES GREY JEWELS so much support leading up to and throughout the holidays!! The turnout was overwhelming this year at private pop-ups as well as large local events like Dog Days of Summer and Kringle Mingle. Follow @jules.grey.jewels on Instagram for new design, event, and giveaway updates, and stay tuned for details about upcoming Valentine’s sales and festivities!

Nominate Someone: ShoutoutSocal is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.