We had the good fortune of connecting with Heather Boye and we’ve shared our conversation below.

Hi Heather, what’s something about your industry that outsiders are probably unaware of?
I feel that working in hospitality, especially on the events/attraction side, that outsiders think everyday is a party. Well, it’s not. Of course that’s the end goal but there are a ton of logistics involved in the background of every move we make. If it’s a special one-off event that requires something outside the box, so then you have to rethink that box, or a new public offering that requires a spin on a classic. Sure, when it’s all done, the guests only see a party, but the rest of us know all the hard work it took to get there.

Please tell us more about your work. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
My first job was working in a small restaurant in High School. From an early age, I always challenged myself. I liked how being productive made me feel. Like I could take on anything. As I moved around I tried out different jobs but hospitality always drew me back. Finally, I gave in, threw in all the chips and signed up for a Meeting and Event Planning extended learning course at San Diego State University. Not so much because I wanted to learn something new, but because I wanted proof of what I already knew. I felt empowered. I loved it and never looked back. I was already working at Flagship Cruises & Events in food & beverage as a cruise director (to save me the boredom of my everyday corporate job that I thought everyone was supposed to have) and was honored when they offered me an entry level sales position. My hard work had paid off! It was a big change and I embraced it by working even harder and immersing myself if the industry. As I continued to work my way up in Sales, and eventually Marketing, I wanted to never stop learning or diving deeper and vowed to share that with others in my community.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
My family lives out of town so every time they come in there are always some favorite places to hit up! Not that I’m biased or anything but, a Flagship Cruises and Events Sunday Champagne Brunch is always high on the list. Or a harbor tour if we’re short on time. Lunch in Old Town, my favorite is Casa Guadalajara. If my mom is in town, we like to do historical trips so hitting the museums, Julian or any of the old cemeteries is a must (I know, it seems weird). For my dad, it’s the beach! He’s an old hippy surfer so he likes Tourmaline or anywhere in Encinitas. My sister and I have young kids so for us, we’ve learned that day passes at hotel pools are an amazing way to spend the day. No fuss, kids play, and no sand to clean up later!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I give a lot of credit for my success to the Hospitality Sales & Marketing Association International (HSMAI), San Diego chapter. When I started in the industry, I didn’t realize how tied together everyone was and how much support there was for each other in the San Diego hospitality community. HSMAI was the first business association I joined where keeping colleagues and partners well educated in the changing economic climate was key to everyone’s success. It was there that I became empowered to show others the support I didn’t have early on in my career. Educating and inspiring others and offering a helping hand to my industry partners has become my passion.

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