We had the good fortune of connecting with Hannah Greenwood and we’ve shared our conversation below.
Hi Hannah, how has your background shaped the person you are today?
I am from Manchester, New Hampshire where I was brought up by two hard working business owners, AKA my parents. From as far back as I remember, my father always worked for himself. I used to go to his office and hang out there because I thought it was so cool that he was ‘the boss’. My mother was originally a paralegal but eventually made a major career change to become her own boss and open up her massage therapy/esthetician practice. Seeing my parents be so passionate about their work has really inspired me to find that career that means a lot to me. I have always been taught to work hard, never expect hand-outs and never give up – these things have stuck with me throughout my career and I have my parents to thank for that. Their small businesses have inspired me to work with other business owners because I know the hard work that goes into every detail and I wanted to be a part of that vision.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Currently, I am using my Blonde Boss Media platform on a freelance basis to help small businesses with their organic social media marketing efforts. I have also added other marketing services to my menu including email marketing and content marketing. I also work full time for a graduate university in San Marcos, CA as a Marketing Specialist which I LOVE! I handle the university’s email marketing campaigns, work with our organic social media team and our content marketing agency. I also am a contributing blogger for Flimp Communications where my focus is ‘Millennials in the Workplace’. What sets me apart from others is that I am a chameleon, I can adapt and acclimate to any industry I work with. I also take a different approach to my organic social media marketing which focuses less on the vanity metrics and more about online community and engagement. I also used to work in Public Relations (also my college major) so I have a unique perspective that can benefit all businesses. I am most proud of how long I have had my business (since 2016), there have been a lot of ups and downs but I have never given up and I think that is so important. I believe my internships over the early years of my career have really prepared me for professional life. I completed a total of 4 non-paid internships in PR, fashion and marketing and I wouldn’t change it for the world. I believe these experiences have molded me and I think more upcoming marketing graduates should take advantage of these opportunities, even if they aren’t paid. I also want to credit my mindset of always wanting to be a student, regardless if I was in school or not, learning opportunities and pushing myself out of my comfort zone has helped me flourish in so many ways. It definitely wasn’t easy, especially being a college student, working part time and even playing college sports but it taught me so much! I learned a lot about time management and prioritizing. I knew this is what I would have to do to be successful eventually. Some lessons I have learned are to have a thick skin and that everyone messes up but the way you put effort into correcting your mistakes is key. I also learned to be more open-minded to opportunities because you never know where they can take you. I want people to know that I am still learning and growing and I never want that to end. I am constantly wanting to dive into new industries and help businesses like mine, and my parents’ achieve their highest potential. Blonde Boss Media is not only my passion but something I can see doing for the rest of time.
Any great local spots you’d like to shoutout?
Monday: Breakfast/Brunch at Morning Glory Hike at Torrey Pines Relax on Moonlight Beach in Encinitas Lunch at JRDN Restaurant in PB Walk the PB pier Watch the sunset at Sunset Cliffs
Tuesday: Quick breakfast at Lucky’s Lunch Counter Sit out by the Poolhouse at The Pendry Hotel Eat Lunch at the Pendry Walk down to Seaport Village Take a night cruise with the HornBlower
Wednesday: Brunch at Snooze in Hillcrest Head to the ‘Greetings from San Diego’ mural in North Park for photo op Grab a coffee and some cute merch at Communal Coffee in North Park Head to Balboa Park to check out the free museums and botanical garden Eat Dinner at Soda and Swine in the heart of North Park Have a drink at Polite Provisions in North Park
Thursday: Breakfast at The Mission in Mission Beach Rent a Bird Scooter to ride on the boardwalk Check out Belmont Park (maybe even ride the Giant Dipper Roller Coaster) Eat lunch at Cannon Ball Rooftop Bar Check out the shops and buy yourself a San Diego T-shirt or Hat Grab takeout from La Playa Taco Shop and head to Fiesta Island, drive on beach, for a bonfire
Friday: Breakfast at Daily News Cafe in Carlsbad Ride Bikes in Carlsbad Village Relax on the beach Lunch at Norte Mexican Food Drive down the coast Dinner at Solana Beach Fish House Saturday: San Diego Zoo Safari Park in Escondido
Who else deserves some credit and recognition?
First and foremost, my parents have always been an inspiration and mentors to me for my business, especially when I first started. I also want to credit some important books I have read that really pushed me towards my goals including: “If You Have to Cry Go Outside” by Kelly Cutrone / “She Means Business” by Carrie Green / “Leave Your Mark” by Aliza Licht. Lastly, I want to shout out all my clients whom I have worked with over the years, they all have taught me so much about the business world and working with different people, industries and goals – I am forever grateful for all of them.
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