We had the good fortune of connecting with Guadalupe and Fernando Beltran and we’ve shared our conversation below.
Hi Guadalupe and Fernando, what role has risk played in your life or career?
Although we are not afraid of taking risks. I mean, you can’t run a successful business if you are not willing to make mistakes or if you are afraid uncertainty. However, we make sure to calculate the expense and value of each risk. In other words, we have a defined line that we cannot cross regarding our business decisions. For us, we cannot take a risk that will jeopardize our family’s security.
For example, we invest our own money into our business, which means that we sometimes don’t get paid, but we chose not to take out loans because we are a sole proprietorship and we wouldn’t have the resources to protect our family if we could not pay back the loans.
Let’s talk shop? Tell us more about your career, what can you share with our community?
My mom and I lean toward the performing arts, this is why our business puts us outside of our comfort level.
Lupe, has always enjoyed reading and telling stories, but her life as an artist started in the 1970s at San Diego State University (SDSU) when she joined a street theater group called Teatro Chicana. Through acting, Lupe found her voice and strength as a Mexican-American women when male chauvinism and racism dominated American society. For nearly two decades, Teatro Chicana, which later became Teatro Raices, wrote and produced plays and short skits based on real-life experiences and current events that the all-women troupe considered were important to showcase.
It became difficult for my to continue acting after having my brother. So, my mom quit Teatro Racies in the mid-eighties but continued to use her talents to entertain us by singing, telling original stories and creating fun characters to play with.
As for me, Fernando, I am more musical. I taught myself how to play piano and read music at age six, and started playing guitar around the age of 12. My focus was in becoming a professional musician. I played at local clubs since I was 14 through my late 20’s, and I studied music in college. Unfortunately, I struggle with high levels of anxiety, so I failed my entrance exams for the music department at SDSU. But I discovered a whole new creative outlet through digital marketing when I enrolled in the Journalism and Media Studies program. I graduated in 2013, and just recently completed my Master’s in Digital Audience Strategies at the Walter Cronkite School of Journalism in Arizona State University.
I am still very passionate about music and I continue to work in digital marketing, but having a creative outlet to share my personality and feelings with people is important to me. So being able to work with my mom to design jewelry for her poetry is incredibly therapeutic and enriching.
The challenge that my mom and I both experience is sharing our art with the public. My mom’s writings are sometimes very personal, and making jewelry is fairly new to me, so sharing our creative work puts us in a vulnerable place because our anxiety tells us that people might not like our stuff, or we will be made fun of because we are not “professional” writers or jewelers. But we know we have to put our anxiety to the side because although there might be haters out there, we also know that there are people that love what we do. We know that our art resonates with certain people, and our stories might help people find their voice and strength.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
This is a hard question to answer because there are so many places to visit, boutiques to shop, and restaurants to dine at.
OK, this is how I would plan if I wanted to show someone what San Diego is sincerely about.
1. Start the day at Caroline’s Seaside Cafe by Giuseppe in La Jolla
2. Visit Belmont Park in Mission Beach to ride the Giant Dipper Roller Coaster and stroll the boardwalk
3. Head south to Ocean Beach to eat a slice of pizza and a beer at Pizza Port
4. Stop by Liberty Station to grab a Mexican Mocha and an assortment of delicious chocolates; visit the Art District; and walk the park.
5. Finish the day in Old Town: If it’s a Saturday or Sunday, then I would make sure we visit the the Harney Street Market, might as well pick up some Harney Sushi and finish the night at the Old Town Saloon for a game of pool.
6. Balboa Park is always a “need to visit” place. I would start at the Japanese Friendship Garden, then grab a teriyaki bowl from the Tea Pavilion. After lunch, visit the Timken Museum of Art, work our way to the San Diego Model Railroad Museum; take a look at some amazing photos in the Museum of Photographic Arts; learn about San Diego’s rich history at the San Diego History Museum; do some shopping at the Spanish Village Art Center; and complete the day with some dinner at Panama 66.
7. We can’t forget the East County, so I would invite my friend to Downtown La Mesa to eat a delicious Mexican breakfast at Mario’s De La Mesa Restaurant. Then walk of the meal on La Mesa Blvd and check out the local boutiques. From there we would go to Grossmont to check out some local artisans at the Grossmont Modern Market; pick up some souvenirs at Java Junction; and have a fantastic lunch at Momentos Cafe.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
We have always been encouraged by our beloved husband and father, Fernando. He encouraged us to pursue our dreams and nurtured our creative side. He also taught us the importance of interpersonal communication. Knowing how to sympathize, empathize and read nonverbal cues helps us make sound business decisions and allows us to put aside the emotional attachments that we have to our own ideas, which is important to do in a family owned business.
Although Fernando Sr. is no longer with us in person, we feel his love and encouragement everyday.